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Pandora Media Case Study
“Do More with Less.” These are four words dreaded by anyone ever charged with leading a growth initiative, but in this time of uncertainty, it’s more critical than ever. Building a better customer experience strategy, and doing more with less, is possible. By taking a CX strategy approach that prioritizes data, you can effectively reduce organizational cost and complexity, and deliver value to the organization.
In today’s martech discussions, there’s a lot of talk about CDPs and their ability to leverage first-party data to improve the customer experience and increase lifetime value. What very few people realize is that a complete, full-stack CDP (such as ActionIQ’s) can actually be a budget-neutral investment—or even yield net savings—while delivering on the promise of better customer experiences.
ActionIQ Snapshot
ActionIQ empowers the world’s leading brands to win in today’s experience economy by completely changing how they interact with their customers, creating more authentic and valuable experiences. Our platform is used by the largest brands across retail, media, finance, hospitality, and subscription services to intelligently personalize customer experiences across every touchpoint, at scale.
Vera Bradley Returns to Growth With a Transformational Vision
Your CDP should be a smart hub that connects to any data source and any channel, empowering your marketing team to take action on 100% of your customer data. How?
Internationally recognized lifestyle brand, Vera Bradley, is in the midst of a three-year transformation designed to set the stage for new growth and a more profitable future. A core element of the company’s strategy includes renewed emphasis on full-value sales of its most desirable items, aimed at the company’s most valuable clientele.
To achieve success in its first phases of transformation, Vera Bradley’s business teams needed to successfully leverage troves of customer data to implement personalization at scale. A new CDP would serve as the foundation of this effort.