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Gartner® Voice of the Customer Report
The Gartner Voice of the Customer for Customer Data Platforms synthesizes ratings and reviews from customers into one report, helping organizations understand the impact of each CDP on real customers’ goals and lives.
It’s one thing to understand the features and functionality of a CDP — it’s another to understand the real, lived experience of team members who use these platforms every day.
Discover why 100% of customers are willing to recommend* ActionIQ in this complimentary report.
Four Approaches to Data Warehouse Integration
Composable Customer Data Platforms (CDPs) are a relatively new trend in the martech landscape, touted as the answer to every data leader’s scale, security and speed problem. But as the trend grew, it brought confusion to the market as data leaders seek a solution to scale their business goals and unique specifications.
So what actually is a Composable CDP? And what qualities actually qualify a solution as such?
In this guide, we’ll zero in on how the “Composable CDP” evolved, and look under the hood of the four methods of data warehouse integration.
How to Build a Business Case for a Composable CDP: Live!
A Composable Customer Data Platform (CDP) helps businesses boost efficiency and performance.
But building the story and getting your whole team on board with the value that a CDP brings means adopting a strategic approach.
In this session, get the details on how ActionIQ and Bounteous help businesses prove the value of their investment across their team.
How to Create Scroll-Stopping Moments on LinkedIn With Your First-Party Data
Creating that scroll-stopping moment on LinkedIn Ads in a sea of competitive noise surrounding your audience isn’t about being the loudest — it’s about being the smartest.
In this special session with LinkedIn’s B2B Institute, discover how you can bring your first-party data to LinkedIn Ads, to meet the right buyer at the right scroll. Think higher mind share, better performance (and lower cost).
We’ll dig into the data and technology that enables businesses to stand out to each customer on LinkedIn, and show you how you can get started.
How to Build a Business Case for a Composable CDP
Buying a customer data platform (CDP) isn’t a solo activity — it’s a team effort — and it requires a strategic approach.
We’ll show you how to connect the capabilities and use cases of a Composable CDP with your organization’s strategic goals to demonstrate its value through clear ROI and operational benefits that will get your whole team excited about what’s next.
How to Solve Your Advertising Identity Crisis With Snowflake and Acxiom
With tightening privacy regulations and the news about third-party cookies being delayed (again), the advertising landscape can be overwhelming. But we’re here to help.
In this session, hear from experts from Acxiom and Snowflake to discuss trends, concepts and foundations for a smarter, interoperable identity strategy to test, learn, grow and thrive in a finicky identity landscape.
Advertising by Design
It’s officially time to say goodbye to third-party cookies—or so we thought. In a not-so-surprising plot twist, Google has rolled back third-party cookie deprecation, with no fixed date for the end.
But for those first-party innovators and risk-takers, there’s still an opportunity to reinvent that old advertising playbook in favor of a more flexible approach.
In this special brief, get everything you need to know about advertising in a new (and very fickle) landscape.
How Autodesk Aligned Marketing, Sales & Tech Around Their Data
Nearly every modern marketer is working toward the same goal – doing more with less. But B2B brands have even more pressure to increase the efficiency of their programs despite strapped budgets and complex buying groups. Reduced buyer visibility and plateaus in the performance of classically reliable B2B tactics like ABM have made delivering on pipeline goals and earning buyer trust more challenging than ever.
In this conversation, hear how leading software brand Autodesk pulled the right levers across data, marketing and technology to optimize their hierarchical B2B model, deploy impactful lifecycle marketing use cases from acquisition to winback and drive impressive revenue metrics.
How HP Lowers Spend and Increases Conversion With a New Kind of Stack
The deprecation of third-party cookies led technology brand HP to rethink its approach to targeting and acquiring new customers. HP needed to operationalize the first-party data set in its data lake and translate it into an acquisition engine with offers for shoppers that are designed to convert.
In this webinar with HP and Databricks, we walk you through the steps and strategies HP took to activate insights in a data warehouse to acquire and nurture more customers – profitably.
Go From Lead to Loyal Faster
You may have a tight budget, but that doesn’t make your data any less valuable. You just need to put all of your data to work in the right way to go faster from first click to final signature.
With the right approach, you can start making more while saving more and delivering the kind of personalized experiences that will move your customers quickly across the funnel.
In this guide, find fresh inspiration on data-driven campaigns to drive pipeline progression.
Translating the Gartner Magic Quadrant
In this conversation with Lee Hammond from Hakkoda and Patrick Crosby from Snowflake, we’ll take a look at why the customer data platform (CDP) is hitting prime time with a Magic Quadrant from Gartner now, what factors are behind the quadrant, and what this means for you.
Mastering Integration Patterns for Customer Data Activation
Customer Data Platforms (CDPs) have evolved from data repositories to robust integration environments, playing a pivotal role in customer data activation.
As businesses navigate the CDP market in search of the perfect solution, they need to examine a vendor’s integrations for destination platforms – the roadmap to integration success.