2022 CDP Market Guide

Power your enterprise CX strategy



As expectations for personalized customer experiences continue to rise — and third-party cookie deprecation makes first-party data more important — brands are increasingly turning to customer data platforms (CDP). The majority of companies have either already implemented a CDP or plan to.

But choosing the right technology isn’t easy. New vendors have flooded the CDP space to capitalize on demand, creating a more crowded and confusing landscape. Enterprise brands must cut through the noise to understand their options and decide which solution best suits their business needs.

Download the guide to learn:

  • The current state of the CDP market in 2022
  • Which factors are most important when evaluating CDPs
  • How different CDPs measure up to your business goals

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