Surviving the Bear: Growth Strategies in a Cost-Cutting Environment
In these uncertain times, we must all do more with less. Using smart approaches to stay focused, work efficiently and streamline costs. As a result, we’ve put together an informative series designed to help enterprises survive the bear market by continuing to invest in customer experience while actually conserving budget in the process.
At a Glance
This 4-week content series of white papers, blogs, webinars, and case studies features executives from Pandora Media, The New York Times, Vera Bradley and more, and will tackle strategies that span the major cost drivers for an enterprise:
- Part 1 - Technology Investments: consolidating the tech stack to maximize investments
- Part 2 - Operational Efficiencies: getting more out of your current employees during hiring freezes
- Part 3 - Marketing Spend: eliminating wasted spend by optimizing audience targeting and channels
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Head of Product Marketing
Ryan is an expert on the intersection of customer data and digital strategies. Prior to ActionIQ, he led big data and marketing initiatives at American Express and Abercrombie & Fitch.
Head of Strategic Solutions
Tamara is an expert analytics executive. Prior to ActionIQ, Tamara led analytics teams and initiatives at Meredith Publishing (formerly Time, Inc.), Stuart Weiztman (acquired by Coach), Gilt Group, and Experian.
Vice President, Solutions Consulting
Brian is an expert at helping companies generate incremental revenue using marketing technology. Prior to ActionIQ, Brian had similar roles at Omniture, Adobe, Bluekai and Oracle.
Director, Product Strategy
James is a marketing technology expert with a focus on single customer view solutions, customer data platforms (CDPs), data management and customer analytics. Prior to ActionIQ, James held similar roles at Gartner, Lowe’s Home Improvement and Avis Budget Group.