2024’s Top Trends from the Gartner Voice of the Customer Report for CDPs
Choosing the right technology solution means understanding the real, authentic experiences of your peers. With the Gartner Voice of the Customer report, brands can do just that. The Gartner Voice of the Customer Report consolidates reviews and peer insights, guiding leaders through a crowded vendor landscape with ratings and reviews of each CDP product and…
Discover the New 2024 Gartner Magic Quadrant CDP Report
Are you evaluating customer data platforms (CDPs) for your organization? The Gartner® Magic Quadrant™ CDP report provides critical insights into top vendors, differentiating leaders from niche players in the market. This article offers a clear, concise analysis of the 2024 report, steering you through the complexities of choosing the right CDP vendor based on Gartner’s…
What is the BlueConic CDP?
The customer data platform (CDP) market is confusing — but it doesn’t have to be. “What is the BlueConic CDP?” is part 6 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for your enterprise company. Check…
What is the Treasure Data CDP?
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This post on “What is the Treasure Data CDP?” is part 5 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for…
What is the Amperity CDP?
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 4 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for your enterprise company. Check out part 1 on…
What is the Segment CDP?
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This article on the Segment CDP is part 3 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for your enterprise company.…
What is the Salesforce Marketing Cloud CDP?
The customer data platform (CDP) market is confusing — but it doesn’t have to be. “What is the Salesforce Marketing Cloud CDP?” is part 2 in a series of blog posts exploring different types of CDP vendors, how their products differ from other technologies and what you can do to select the right CDP for…
What is the Adobe Marketing Cloud CDP?
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 1 in a series of blog posts exploring different types of CDP vendors, how their products differ from other technologies and what you can do to select the right CDP for your enterprise company. If you are…