Hypersegmentation Marketing: Building a Strategy for B2B
You may know hypersegmentation marketing by another name — hyper-targeting, one-to-one marketing or personalization at scale. No matter what you call it, the general idea behind hypersegmentation is the same: Getting as granular as possible with how you segment your audiences. Why should brands care? Because personalized, highly relevant customer experiences drive better business outcomes.…
Cutting Through the Noise: What is the Treasure Data CDP?
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This post on “What is the Treasure Data CDP?” is part 5 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for…
Master Omnichannel Journey Orchestration, Not Campaign Management
It’s time to focus on omnichannel journey orchestration instead of campaign management. Why? Because the future of customer experience is hybrid, demanding not just greater flexibility across online and in-store experiences, but across channels and devices as well. One recent study found that consumers interact with brands across 20 different channels on average. In order…
4 Top-of-Funnel Marketing Tips for a Post-Cookie World
With the death of third-party cookies comes the simultaneous demise of data management platforms (DMPs) that traditionally relied on these cookies. Going forward, brands must now develop a top-of-funnel marketing strategy rooted in first-party data. Looking back, third-party cookies previously enabled brands to track users across websites while populating user profiles with details such as…
DMP Technology is Going Extinct — Now’s the Time to Evolve
The death of third-party cookies has been delayed, but we’re still marching toward a privacy-first future. And the first step you should take is sunsetting your data management platform (DMP). Google’s plan to phase out third-party cookies has been pushed back from early 2022 to 2024, yet data security and privacy laws and regulations continue…