ActionIQ Introduces 3D Identity Graph to Boost Match Rates and Slash CAC: Speak to Any Layer of Your Customer Identity
In the digital age, where reality blends with the virtual, online customers defy the conventions of identity. Many of them — in fact, many of us have not one or two, but many, even dozens of them. Since cookies became less effective, what should look like one anonymous user now may look as several different…
ActionIQ Introduces Query Service: Expanding Self-Service Access for IT, Data and Analytics Teams
Effectively harnessing the power of data is a non-negotiable for businesses to thrive in the modern market. To activate personalized customer experiences with first-party data, many brands turn to Customer Data Platforms (CDPs). ActionIQ is a leader in this field, offering a solution that democratizes data access. Through a user-friendly interface, business teams can interact…
CX in Action: Real-Time Solutions for Personalized Experiences
The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on real-time solutions for personalized experiences below. Delivering extraordinary customer experiences (CX) means engaging customers in the right way, in the right place and at the right time. And…
CX in Action: Optimizing Customer Journey Orchestration
The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. This post covers how to optimize customer journey orchestration. Customer experience isn’t a single event, it’s every interaction with your brand throughout the customer journey — across different channels, touchpoints and stages of…
CX in Action: Improving Audience Segmentation
The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on improving audience segmentation below. Personalized customer experiences are only possible when you know your customers — and how they’re different from one another. The key to getting there?…
CX in Action: Creating a Customer 360
The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on creating a customer 360 below. The best customer experiences are built on a comprehensive view of your audiences, otherwise known as a customer 360. Unified customer profiles are…