Ask an Expert: Omnichannel Analytics
The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts. Check out our post on omnichannel analytics below. “Omnichannel analytics” is a big buzzword among enterprise organizations at the moment — and rightfully so. Consumers…
Hypersegmentation Marketing: Building a Strategy for B2B
You may know hypersegmentation marketing by another name — hyper-targeting, one-to-one marketing or personalization at scale. No matter what you call it, the general idea behind hypersegmentation is the same: Getting as granular as possible with how you segment your audiences. Why should brands care? Because personalized, highly relevant customer experiences drive better business outcomes.…