Create a Stack That Sends Better B2B Emails With Hypersegmentation

Create a Stack That Sends Better B2B Emails With Hypersegmentation

We ♥️ email. As a B2B brand ourselves, we’re always looking for the best ways to engage each member of our audience list — and emails are almost every B2B brand’s go-to. In fact, 74% of B2B audiences actually prefer to be contacted by email. But to make the most of your marketing team’s day…

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5 Tips to Building a Better B2B Tech Stack

5 Tips to Building a Better B2B Tech Stack

Nobody wants to call your baby ugly. But if your baby has grown to be Frankenstein‘s monster, and your baby is a B2B tech stack—it might be time to consider the truth. For B2B teams, designing the “seamless” tech stack is a complicated challenge. First of all, “seamless” is not technically possible. Secondly, your technology…

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How Composable CDPs Empower B2B Brands to Achieve Growth

How Composable CDPs Empower B2B Brands to Achieve Growth

For B2B marketers, it’s a new year with the same story. Customer insights are scattered across departments, and trapped in different marketing systems and tools. Marketers rely on IT and data analytics for basic data extraction, leading to long lead times, taking weeks or even months to execute. Prospect and customer interactions span multiple channels…

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The Future of Marketing in 2024: 6 Data and Technology Trends

The Future of Marketing in 2024: 6 Data and Technology Trends

For enterprise brands, consistently delivering exceptional customer experiences remains at the heart of their business – a constant. What does evolve annually, however, are the novel tools, innovations, methods, and modalities through which these brands engage with their customers. 2023 brought significant transformations, forever altering the landscape of how brands conceptualize and craft customer experiences.…

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How Atlassian Scaled Acquisition For 71% Higher Conversions

How Atlassian Scaled: 5X Reach and 71% More Conversions

Behind every single marketing campaign is an even better customer data strategy. And those don’t happen by accident — especially in a complex, B2B environment. Founded in 2002, Atlassian’s mission is to help unleash the potential of every team. Over the past 20+ years, the company has grown from Jira Software to over 15 products…

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Ask an Expert: Omnichannel Analytics

The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts. Check out our post on omnichannel analytics below. “Omnichannel analytics” is a big buzzword among enterprise organizations at the moment — and rightfully so. Consumers…

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Hypersegmentation Marketing: Building a Strategy for B2B

Hypersegmentation Marketing: Building a Strategy for B2B

You may know hypersegmentation marketing by another name — hyper-targeting, one-to-one marketing or personalization at scale. No matter what you call it, the general idea behind hypersegmentation is the same: Getting as granular as possible with how you segment your audiences. Why should brands care? Because personalized, highly relevant customer experiences drive better business outcomes.…

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