6 Strategies to Go From Anonymous to Marketable: Drive Better Leads for Less
As a B2B marketer myself, I can tell you. It’s a little tough out there right now to get the word out about our brand and bring in good new leads. For starters, we’ve got new buyers and personas in town, adding to the complex audiences to whom we need to deliver each special story…
How Composable CDPs Empower B2B Brands to Achieve Growth
For B2B marketers, it’s a new year with the same story. Customer insights are scattered across departments, and trapped in different marketing systems and tools. Marketers rely on IT and data analytics for basic data extraction, leading to long lead times, taking weeks or even months to execute. Prospect and customer interactions span multiple channels…
The Future of Marketing in 2024: 6 Data and Technology Trends
For enterprise brands, consistently delivering exceptional customer experiences remains at the heart of their business – a constant. What does evolve annually, however, are the novel tools, innovations, methods, and modalities through which these brands engage with their customers. 2023 brought significant transformations, forever altering the landscape of how brands conceptualize and craft customer experiences.…
How Atlassian Scaled Acquisition For 71% Higher Conversions
Behind every single marketing campaign is an even better customer data strategy. And those don’t happen by accident — especially in a complex, B2B environment. Founded in 2002, Atlassian’s mission is to help unleash the potential of every team. Over the past 20+ years, the company has grown from Jira Software to over 15 products…
Ask an Expert: Omnichannel Analytics
The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts. Check out our post on omnichannel analytics below. “Omnichannel analytics” is a big buzzword among enterprise organizations at the moment — and rightfully so. Consumers…
Hypersegmentation Marketing: Building a Strategy for B2B
You may know hypersegmentation marketing by another name — hyper-targeting, one-to-one marketing or personalization at scale. No matter what you call it, the general idea behind hypersegmentation is the same: Getting as granular as possible with how you segment your audiences. Why should brands care? Because personalized, highly relevant customer experiences drive better business outcomes.…