ActionIQ was founded by experienced technology pros who came from Facebook, Aster Data and Teradata where they built big data infrastructures for Fortune 500 marketing organizations. Based on these experiences and their frustration in the way that marketers had to rely on analysts and engineers for insights, they formed ActionIQ. The ActionIQ platform puts the benefits of big data into the hands of marketing professionals, allowing them to easily access and analyze information on their own at a fraction of the time and cost.
ActionIQ fully integrates with a customer’s existing data systems and is simple to use, saving additional time and money while quickly delivering marketing insights.
ActionIQ’s customers include Blue Apron, Gilt Group and a number of other brand name retailers and subscription services.
All of them. Since ActionIQ is an open cloud-based platform, it easily integrates with all of your marketing channels, platforms and tools bringing all of your relevant data together on a single platform.
Action IQ offers the fastest way for marketers to access and use big data without having to rely on IT or data scientists. ActionIQ achieves this by removing ETL (extract, transform, load), pulling data from all of your marketing channels, and putting it in the cloud, making it the quickest and easiest way to aggregate and centralize all of your data. This gives marketers the ability to quickly access data, gain insight and take action.
ActionIQ is different in the following ways:
ActionIQ is built on a data platform. Most CMS offerings aren’t data platforms and therefore depend on distinct data backends to prepare and deliver information in a manageable, aggregate form. For example, it’s not easy to upload detailed orders or clickstreams in a CMS. To do this, you must provide aggregate views at the customer level based on predefined choices.
Since ActionIQ is both a data platform and a business friendly interface to the data, this eliminates the cumbersome challenge of ensuring your CMS works seamlessly with your data backend, therefore simplifying campaign execution. This speaks to ActionIQ’s mission of enabling self-service by marketers.
Overall, BI tools are built for analysts, not business users. BI tools are often too complex and require a deep understanding of the data and SQL, therefore not allowing marketing to be self-sufficient. Going beyond reporting tools that simply produce visual representations of what happened, ActionIQ can splice and construct an audience, split audiences into test and control groups, reassemble audiences into treatment groups, monitor the ongoing effectiveness of campaigns with statistical significance test. Essentially, ActionIQ is complementary to a company’s existing investments in BI tools.
ActionIQ has put the following measures in place to protect customer data.
With regard to our infrastructure, the ActionIQ platform features:
No. Our platform doesn’t require all of our customers’ data, therefore providing additional cost savings. There are three factors that reduce the amount of data we need versus what is generated or lives in the data warehouse. These factors are:
No. ActionIQ is able to further lower your costs in the following ways:
A traditional ActionIQ implementation will take 4-6 weeks to get up and running whereas a traditional implementation of other products can take up to one year.