CX for Advertisers
Achieve privacy-first customer acquisition with person-based marketing.
With the loss of anonymous third-party cookies, brands must take back control of their customer data and reimagine customer experiences for a post-cookie world. But outdated tools and tactics mean advertisers struggle to collect data, resolve customer identities, leverage customer intelligence and deliver personalized customer experiences.
Ingest unlimited amounts of data from any source to support enhanced ad targeting, reduce acquisition costs and improve personalization.
Easily match and resolve customer identities across multiple data sources to drive revenue growth while preparing for post-cookie identity solutions.
Activate real-time customer experiences and multi-step customer journeys across all paid and owned channels to increase customer lifetime value.
Replace lost data with higher-quality, privacy-compliant first-party data in addition to second- and third-party data where available.
Retain relevant acquisition channels as an alternative to expensive walled gardens with improved identification and targeting capabilities.
Increase customer lifetime value via connected journeys while optimizing your advertising spend to reduce customer acquisition costs.
CX for Advertisers Use Cases
Target high value prospects across paid media channels using privacy-compliant IDs.
Bring back anonymous web visitors using future-proof first and third party IDs.
Personalize and convert anonymous web visitors into new customers.
Remove converted customers from advertising campaigns to reduce CAC.
Discover what makes CX for Advertisers the most flexible and comprehensive post-cookie solution.
Ingest, store and manage all known and unknown customer data, including first-, second- and third-party.
Flexibly match and resolve user identities across multiple data sources, enrich customer data, deduplicate records, access addressable IDs and more.
Self-serve audiences, run lookalike models, extract insights via a no-code user interface and test or measure different strategies.
Orchestrate both real-time customer experiences and multi-step, cross-channel customer journeys across all owned and paid media channels.
Your Advertising Solution for a Cookieless World
ActionIQ enables you to ingest all your known and unknown customer data, whether owned, purchased or shared by partners. Built on our proprietary InfiniteCompute technology — providing your organization with dynamic scalability and unlimited computation power — our platform helps you match and resolve customer identities across multiple data sources while orchestrating CX to connect pre- and post-acquisition experiences and increase customer lifetime value.
The Post-Cookie Marketing Playbook
First-party data is essential to success in the privacy-first future. Brands without access to authenticated customer data must rely on expensive walled gardens or risk falling behind their competitors. Where do you fall on the customer data maturity spectrum?
Build a first-party data strategy based on your unique business needs.
See What Our CX for Advertisers Solution Can Do for You
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