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CX for Advertisers

Achieve privacy-first customer acquisition with person-based marketing.

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The Challenge

With the loss of anonymous third-party cookies, brands must take back control of their customer data and reimagine customer experiences for a post-cookie world. But outdated tools and tactics mean advertisers struggle to collect data, resolve customer identities, leverage customer intelligence and deliver personalized customer experiences.

The Solution

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Scalable
Intelligence

Ingest unlimited amounts of data from any source to support enhanced ad targeting, reduce acquisition costs and improve personalization.

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Integrated
Identity

Easily match and resolve customer identities across multiple data sources to drive revenue growth while preparing for post-cookie identity solutions.

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Comprehensive Orchestration

Activate real-time customer experiences and multi-step customer journeys across all paid and owned channels to increase customer lifetime value.

The Benefits

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Expanded
Data Capture

Replace lost data with higher-quality, privacy-compliant first-party data in addition to second- and third-party data where available.

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Acquisition
Efficiency

Retain relevant acquisition channels as an alternative to expensive walled gardens with improved identification and targeting capabilities.

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Revenue
Growth

Increase customer lifetime value via connected journeys while optimizing your advertising spend to reduce customer acquisition costs.

CX for Advertisers Use Cases

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Unifiy Company & Buyer Activity
Prospecting

Target high value prospects across paid media channels using privacy-compliant IDs.

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Plan Up-Sell
Offsite Retargeting

Bring back anonymous web visitors using future-proof first and third party IDs.

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User Retention
Website Personalization

Personalize and convert anonymous web visitors into new customers.

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Bimodal Behaviors
Offsite Suppression

Remove converted customers from advertising campaigns to reduce CAC.

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Master Advertising in a Cookieless World

To compete in today’s experience economy, provide superior customer experiences and drive positive business outcomes, brands have to bridge the gap between unknown and known customer journeys. Expand data capture, increase acquisition efficiency and grow revenue while future-proofing your enterprise business strategy.

Capabilities

Discover what makes CX for Advertisers the most flexible and comprehensive post-cookie solution.

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Data Collection

Ingest, store and manage all known and unknown customer data, including first-, second- and third-party.

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Identity Resolution

Flexibly match and resolve user identities across multiple data sources, enrich customer data, deduplicate records, access addressable IDs and more.

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Audiencing

Self-serve audiences, run lookalike models, extract insights via a no-code user interface and test or measure different strategies.

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Orchestration

Orchestrate both real-time customer experiences and multi-step, cross-channel customer journeys across all owned and paid media channels.

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Your Advertising Solution for a Cookieless World

ActionIQ enables you to ingest all your known and unknown customer data, whether owned, purchased or shared by partners. Built on our proprietary InfiniteCompute technology — providing your organization with dynamic scalability and unlimited computation power — our platform helps you match and resolve customer identities across multiple data sources while orchestrating CX to connect pre- and post-acquisition experiences and increase customer lifetime value.

FEATURED CONTENT

The Enterprise Advertiser's Guide to CX in a Cookieless World

The death of the cookie represents massive change for advertisers — as well as a major opportunity. Download ActionIQ’s guide to learn how you can prepare for third-party cookie deprecation.

See What Our CX for Advertisers Solution Can Do for You

Complete the form below to learn how ActionIQ can help you power post-cookie advertising that drives results.

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