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3 Ways to Increase Speed to Market With Your CDP

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Psst! Want to know the secret to being a market leader? Hint: It requires actually leading. How fast you transform ideas and opportunities into campaigns and customer experiences directly impacts your ability to stay ahead of competitors. But making the right decisions quickly can’t be done in the dark. To gain a competitive advantage, you…

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ABT – Always Be Testing: The Only Path to Success in Marketing

Last year, Facebook made a groundbreaking decision to forego significant ad revenue in favor of accurate measurement. Instead of a “one-size-fits all approach,” the debut of its conversion lift measurement helps advertisers determine conversions versus clicks. At its core, this includes a “test” group who see ads and a “control” group (think of it as…

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