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How to Improve Customer Data Security & Privacy for a Cookieless World

How to improve customer data security and privacy for a cookieless world

With the impending loss of third-party cookies — as well as other user-tracking changes — the importance of customer data security and privacy is growing alongside the need for authenticated, first-party data. Approximately 62% of marketers are investing in first-party data strategies to prepare for the impact of identifier deprecation on their customer acquisition and…

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Are You Ready for GDPR? 5 Questions to Ask Customer Data Partners

Nitay Joffe - 5 hard questions to ask customer data partners

With the advent of GDPR, global brands face new sweeping limits on the way they store, use, and share customer data. “And compliance does not end at the boundaries of your enterprise,” writes Nitay Joffe, co-founder and CTO of ActionIQ, writes in a new article for InsideBigData. The brand’s responsibility also extends to the way…

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Sequoia Bets on ActionIQ for Marketers

Source (paywall): WSJ – Sequoia Bets on ActionIQ for Marketers’ Data Management Platform As part of our ActionIQ “reveal” that started last October, we are happy to announce that Sequoia has led both our seed round and our Series A. FirstMark Capital, along with our seed round investors, also participated in the Series A. WSJ’s…

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