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4 Tips for Succeeding With CDP Implementation

Succeeding With CDP Implementation

From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is easier said than done if you don’t know where to start. How can brands be sure they’re not only selecting the right technology, but also…

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3 Tactics to Turn Shoppers Into Brand Fans From Canadian Tire

3 Tactics to Turn Shoppers Into Brand Fans From Canadian Tire and ActionIQ

Brand loyalty helps industry leaders outperform their competitors. And with the seasonal uptick in shopping activity, the holiday season is the ideal time to turn shoppers into brand fans that come back again and again. Retail company Canadian Tire Corporation — which includes brands across the automotive, hardware, sports, leisure and housewares sectors — knows…

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3 Takeaways for Post-Cookie Acquisition From Michael Kors

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Third-party cookie deprecation is forcing brands across industries to change how they assemble, analyze and activate customer data. And as companies scramble to augment their approach to prospecting and conversion use cases for a cookieless world, those that have already invested in authenticated first-party data have a head start. Luxury fashion brand Michael Kors has…

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4 Winning CDP Strategies for the Insurance Sector

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Consumer expectations for seamless and intuitive experiences across brand touchpoints continue to rise across all industries, but this trend is especially relevant for insurance carriers. Similar to how Amazon, Uber, Netflix and others have raised the bar for traditional products and services with greater convenience and personalization, the insurance industry is experiencing an influx of…

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3 Top-of-Funnel Marketing Tips for a Post-Cookie World From Neustar

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The effectiveness of using third-party cookies for user addressability and profiling has been diminishing for some time — from Apple’s Safari web browser blocking the ability to leverage third-party cookies in 2017 to the recent announcement that Google Chrome will no longer support them in 2023. Third-party cookies previously enabled brands to track users across…

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How Condé Nast Achieved CX Sophistication With Its CDP

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There are leaders and laggards in every industry, and the leaders all have one thing in common: They put customer experience at the center of their strategy. But achieving customer centricity — proven to boost customer satisfaction by 20-30% — requires swapping the status quo for a more sophisticated approach. While customer data is every…

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How Albertsons Improved CX With CDP-Powered Personalization

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COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers or personalized in-store experiences, meeting rising consumer expectations became business-critical in a saturated and ever-changing marketplace. And how did brands address these strategic business priorities?…

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3 Takeaways for a Cookieless Future From The NYT & News Corp

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The death of the cookie has rocked every industry that engages in digital advertising, but perhaps none more so than publishing. Yet while others are scrambling to replace the third-party data they’ve come to rely on, publishers find themselves in a unique position. With years of first-party data to draw on thanks to digital subscription…

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How e.l.f Beauty Bolstered Customer Experience With 1st-Party Data

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As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience. Instead, they learned firsthand how important customer experience — particularly personalized customer experience — is to staying competitive. While in-store shopping is sure to rebound as the pandemic recedes, U.S. e-commerce sales are still predicted to grow by 13.7% in…

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Industry Leaders Examine Customer Experience During COVID-19

Managing the Customer Experience during COVID with American Express and Pearson Education

On 4/30/20, ActionIQ hosted a virtual forum where executives and industry leaders discussed how they are adapting to manage the customer experience and meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the panel featured: Paul Evers, EVP of Financial Services at Merkle, previously an executive…

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