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Customer Identity Terminology From A to Z

Customer Identity Terminology from A to Z - ActionIQ

You have to appreciate the irony: Asking someone to define the concepts around “customer identity” — the entire point of which is helping brands understand who someone is and what they’re doing with greater certainty — will get you a grab bag of uncertain answers. Take “identity resolution,” for example. Depending on who you’re talking…

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3 Ways B2B Brands Can Win in a Cookieless World

3 Ways B2B Brands Can Win in a Cookieless World From ActionIQ

Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is crucial to business-to-business (B2B) success. Seventy-seven percent say personalization strengthens customer relationships, and 55% say it drives more conversions. But no one said it was easy. Forty-two percent of marketing and sales teams admit they struggle to deliver personalized customer…

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Martech Mastery: Key Differences Between CDPs & MDMs

Differences between CDPs & MDMs

Welcome to episode 3 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy, James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. You can…

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3 Top-of-Funnel Marketing Tips for a Post-Cookie World From Neustar

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The effectiveness of using third-party cookies for user addressability and profiling has been diminishing for some time — from Apple’s Safari web browser blocking the ability to leverage third-party cookies in 2017 to the recent announcement that Google Chrome will no longer support them in 2023. Third-party cookies previously enabled brands to track users across…

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Martech Mastery: CDP 101

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Welcome to episode 1 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Today’s episode…

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3 Best Practices for Customer Data Management

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What are the benefits of customer data management for a marketer? It depends on your approach. Collecting and organizing your customer data is essential to extracting valuable insights and informing your decision-making, but it’s only one piece of the customer data management puzzle. Too many businesses confuse customer data management with simply storing customer details…

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Improving B2B CX With Stronger 1st-Party Data

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Rising consumer expectations and a competitive business landscape mean it’s never been more important to know who your customers are. And with the disappearance of anonymous third-party data for audience insights and targeting, business-to-business brands must do so using their own data. While B2B companies have long been on the cutting edge of personalized customer…

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Connect Your Data to Make Customers Happy and Generate Revenue

In this three-part series, we first examined the rise of the privacy-first economy and the disappearance of third-party customer data, which for years has been the main fuel of digital advertising. In part two we took an inventory of the data still available to brands (principally, first-party data) and the ways brands can use it…

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Unifying and Activating 1st-, 2nd- and 3rd-Party Data

Over the last decade, marketers have relied heavily on third-party data to acquire, retain and grow customer relationships. Whether it involved using a data management platform (DMP) to find audiences and serve ads through ad networks or utilizing walled gardens like Facebook and Google for acquisition and retargeting — third-party data has dominated the better…

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