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3 Ways to Optimize Omnichannel Marketing With Your CDP

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Digital transformation killed the “straight line” sales funnel, but lots of businesses act as if they missed the funeral. The different stages of the customer journey — awareness, consideration, decision, customer retention — remain the same, but what used to be a straight line now looks like a squiggly drawing sketched by a child. That’s…

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Martech Mastery: CDP 101

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Welcome to episode 1 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Today’s episode…

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How Albertsons Improved CX With CDP-Powered Personalization

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COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers or personalized in-store experiences, meeting rising consumer expectations became business-critical in a saturated and ever-changing marketplace. And how did brands address these strategic business priorities?…

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How to Take Back Control of Your CX in a Post-Cookie World

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You may have heard the sky is falling. According to recent headlines, the deprecation of third-party cookies and other changes to anonymous identifiers are “killing the marketing star” and “rewriting the bargain at the center of the internet.” Hyperbole aside, the death of the cookie is a massive change to business as usual for many…

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3 Best Practices for Customer Data Management

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What are the benefits of customer data management for a marketer? It depends on your approach. Collecting and organizing your customer data is essential to extracting valuable insights and informing your decision-making, but it’s only one piece of the customer data management puzzle. Too many businesses confuse customer data management with simply storing customer details…

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3 Ways to Power Personalized Customer Experiences With Your CDP

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There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality. Now it’s difficult to imagine not being able to call, text or email people whenever and wherever you want using the computer in your pocket. Today’s innovations have a way of becoming tomorrow’s expectations — and…

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How to Boost Customer Loyalty and Retention (and Know the Difference)

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New customer acquisition has long been marketers’ bread and butter, but marketing professionals with their eyes on the ROI prize know customer loyalty and retention are just as important. Customer acquisition costs have been rising faster than customer lifetime value (CLTV) for some time now. In fact, it costs five times as much to acquire…

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3 Ways to Reduce Churn With Your Customer Data Platform

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Has the power ever gone out in your home? Sitting in the dark is no fun, but losing all the food in your refrigerator is even worse. The satisfaction of crossing a household chore off your list? Gone. Your big dinner party plans? Finished. All the meals you were looking forward to cooking? Out the…

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