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Top 10 Mistakes Brands Make When Buying a Customer Data Platform

Top 10 Mistakes Brands Make When Buying a Customer Data Platform/CDP Buying Mistakes

Research shows that exceptional customer experiences easily beat out low prices and innovative products and services in terms of importance to digital shoppers. In fact, three out of four consumers will spend more to buy from companies that provide solid CX. But in order to provide the experiences consumers want, brands require customer insights. That’s…

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How Enterprise Brands Can Simplify the CDP Market

How Enterprise Brands Can Simplify the CDP Market

Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof. Seen as an emerging technology not too long ago, now nearly 90% of brands say they’ve either already deployed a CDP or are planning to. But what started as a straightforward technology proposition has gotten more complicated. A…

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4 Tips for Succeeding With CDP Implementation

Succeeding With CDP Implementation

From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is easier said than done if you don’t know where to start. How can brands be sure they’re not only selecting the right technology, but also…

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Cutting Through the Noise: What is the Amperity CDP?

What is the Amperity CDP - ActionIQ

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 4 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for your enterprise company. Check out part 1 on…

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Insights From The Forrester New Wave ™: B2B Standalone CDPs, Q4 2021

Insights From The Forrester New Wave ™ B2B Standalone CDPs Q4 2021 - ActionIQ

Over the past few months, research and advisory firm Forrester screened more than 30 customer data platforms (CDP) built for business-to-business (B2B) brands. Fourteen vendors were invited to a formal product evaluation, known as a Forrester New Wave ™. This evaluation includes briefings from vendors, interviews with their customers and a lengthy, request-for-proposal-style questionnaire. The…

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Martech Mastery: Key Differences Between CDPs & MDMs

Differences between CDPs & MDMs

Welcome to episode 3 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy, James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. You can…

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Cutting Through the Noise: What is the Segment CDP?

Segment CDP - What is the Segment CDP - Cutting Through the Noise - ActionIQ

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This article on the Segment CDP is part 3 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for your enterprise company.…

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4 Winning CDP Strategies for the Insurance Sector

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Consumer expectations for seamless and intuitive experiences across brand touchpoints continue to rise across all industries, but this trend is especially relevant for insurance carriers. Similar to how Amazon, Uber, Netflix and others have raised the bar for traditional products and services with greater convenience and personalization, the insurance industry is experiencing an influx of…

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Martech Mastery: CDP Benefits & Cost of Doing Nothing

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Welcome to episode 2 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Check out…

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