30 Nov Three Reasons Why a Data Strategy is Imperative Posted at 06:00h in Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team Data has a way of pushing organizations to rush. There’s an urgency to catch up to data-driven competitors, and pressure... Read More
29 Nov Make Your Loyalty Program Stand Out From the Crowd Posted at 19:26h in Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team Loyalty is booming; just take a look at the numbers. According to Colloquy, U.S. consumers hold 3.8 billion memberships in... Read More
22 Nov 5 Best Loyalty Programs for Inspiration Posted at 06:00h in Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team Of course there are an incredible amount of loyalty programs out there. But what separates them? It’s the experience, creativity,... Read More
21 Nov Overcoming Dirty Data and Other Roadblocks to Data Activation Posted at 20:24h in Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team By now, every relevant corporation in the world has emphasized data as a keystone of their marketing, sales and lead... Read More
17 Nov Don’t Focus on the Touchpoint or Transaction, Focus on the Journey Posted at 06:00h in Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team In today’s data-driven marketing department it is easy to get sucked into a complete focus on the customer’s next move.... Read More
15 Nov Top Loyalty Program Apps Posted at 19:20h in Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team Loyalty programs today must go beyond a card or giving a phone number to the cashier. When it comes to... Read More
09 Nov 3 Tips to Improve Personalization Posted at 21:57h in Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team For digital marketers, it’s time to take things personally—and in a major way. Personalization is one of the most critical... Read More
09 Nov Speed Should be a Marketer’s Best Friend Posted at 21:46h in Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team We live in a world of rapid acceleration. Attention spans are shrinking. Consumers bounce across the digital landscape like pinballs.... Read More
02 Nov It’s Your Business To Get Personal Posted at 20:28h in Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team You know the old saying, “It’s not personal, it’s business.” That certainly doesn’t apply to digital marketers today. It is... Read More
02 Nov Six Ways to Bridge the New Digital Divide Posted at 20:14h in Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team Consumers’ expectations have changed. Blame it on Amazon or the ever-present smartphone, but customers expect immediate results, personalized marketing, instant... Read More
26 Oct Three Ways Data Can Revolutionize the Customer Experience Posted at 17:20h in Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team Every modern marketer knows that data is key to delivering superior customer experiences. But fewer know how to turn raw... Read More
23 Oct Andreessen Horowitz: ActionIQ Posted at 18:29h in Announcement, Big Data, Blog, Customer Experience, Data Integration by ActionIQ Editorial Team Martin Casado, general partner at Andreessen Horowitz was enrolled at Stanford's Computer Science PhD program with Tasso Argyros. Throughout the... Read More