30 Nov Three Reasons Why a Data Strategy is Imperative
Data has a way of pushing organizations to rush. There’s an urgency to catch up to data-driven competitors, and pressure...
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29 Nov Make Your Loyalty Program Stand Out From the Crowd
Loyalty is booming; just take a look at the numbers. According to Colloquy, U.S. consumers hold 3.8 billion memberships in...
22 Nov 5 Best Loyalty Programs for Inspiration
Of course there are an incredible amount of loyalty programs out there. But what separates them? It’s the experience, creativity,...
21 Nov Overcoming Dirty Data and Other Roadblocks to Data Activation
By now, every relevant corporation in the world has emphasized data as a keystone of their marketing, sales and lead...
17 Nov Don’t Focus on the Touchpoint or Transaction, Focus on the Journey
In today’s data-driven marketing department it is easy to get sucked into a complete focus on the customer’s next move....
15 Nov Top Loyalty Program Apps
Loyalty programs today must go beyond a card or giving a phone number to the cashier. When it comes to...
09 Nov 3 Tips to Improve Personalization
For digital marketers, it’s time to take things personally—and in a major way. Personalization is one of the most critical...
09 Nov Speed Should be a Marketer’s Best Friend
We live in a world of rapid acceleration. Attention spans are shrinking. Consumers bounce across the digital landscape like pinballs....
02 Nov It’s Your Business To Get Personal
You know the old saying, “It’s not personal, it’s business.” That certainly doesn’t apply to digital marketers today. It is...
02 Nov Six Ways to Bridge the New Digital Divide
Consumers’ expectations have changed. Blame it on Amazon or the ever-present smartphone, but customers expect immediate results, personalized marketing, instant...
26 Oct Three Ways Data Can Revolutionize the Customer Experience
Every modern marketer knows that data is key to delivering superior customer experiences. But fewer know how to turn raw...
23 Oct Andreessen Horowitz: ActionIQ
Martin Casado, general partner at Andreessen Horowitz was enrolled at Stanford's Computer Science PhD program with Tasso Argyros. Throughout the...