💥 Announcing ActionIQ’s Integration With Snapchat Conversions API

What is Snapchat and Its Conversions API (CAPI)

Snapchat is a social media platform that allows users to share short-lived photos and videos, known as Snaps, with friends. Advertisers on Snapchat can utilize “Snap Ads” to promote their products or services by leveraging rich user engagement data combined with their own customer insights.

The Snapchat Conversions API (CAPI), one of the two integration methods supported by ActionIQ (alongside Custom Audiences), enables direct server-to-server data transmission to Snapchat, allowing for more accurate and secure tracking of user actions after interacting with ads.

See here for a detailed understanding of what a Conversions API (CAPI) is and how it works.

Key Use Case

Conversion Tracking: ActionIQ’s integration with Snapchat’s Conversions API (CAPI) enhances attribution modeling and conversion metrics analysis. This setup provides marketers with deeper insights into how Snapchat ads contribute to overall conversions, helping them understand the effectiveness of their advertising efforts on the platform.

How it Works

The integration between ActionIQ and Snapchat’s Conversions API (CAPI) allows marketers to select and activate targeted segments from within ActionIQ for their Snapchat campaigns. This process is dynamic, updating the audience data sent to Snapchat automatically based on new qualifying events, thus ensuring that the information remains current. Marketers can use the conversion data uploaded to Snapchat for previse attribution modeling and to refine conversion metrics analysis, optimizing the effectiveness of their Snapchat advertising campaigns.

Integration Pattern: Paid Media
Data Transfer: API

Integrate ActionIQ With Your Customer Experience Stack

This latest integration adds yet another powerful option to the extensive catalog of integrations available to ActionIQ customers. With a commitment to meeting evolving needs and maximizing technology investments, ActionIQ continues to solidify its position as a leading platform for customer data activation and engagement. Stay tuned for more exciting announcements, and reach out directly to our team if you are ready to see how ActionIQ can help you generate more revenue from your customer data.