Webinar: How CDPs Power Intelligent Marketing Communications
How CDPs Power Intelligent Marketing Communications Learn how to meet expectations for personalization Insurance is a relationship-driven industry. Whether carriers are communicating with brokers or brokers are communicating with consumers, expectations for personalization are high. Insurance providers want to unlock the power of accurate, accessible and actionable data to meet expectations, but it’s difficult to…
Read MoreWebinar: Cookies, DMPs and CDPs: Solving for the Top of Funnel
Cookies, DMPs and CDPs: Solving for the Top of Funnel Learn how to execute on top-of-funnel marketing in a cookieless world The top of the sales funnel has long been the domain of unknown audiences. Marketers would use data management platforms (DMP) to create and target new segments with a combination of first- and third-party…
Read MoreWebinar: How Michael Kors is Preparing for a Cookieless Future With First-Party Data
How Michael Kors is Preparing for a Cookieless Future With First-Party Data Learn how Michael Kors provides personalized customer experiences Luxury fashion brand Michael Kors has long invested in first-party data to deliver personalized experiences to its customers. Now that third-party cookie deprecation is upending digital marketing and advertising, the brand is redoubling its efforts…
Read MoreWebinar: Moving Up the Customer Data Maturity Curve
Moving Up the Customer Data Maturity Curve Learn how Condé Nast swaps standard for sophisticated Consumers don’t want personalized experiences — they expect them. It’s up to brands to move beyond the status quo and deliver the sophisticated CX their customers demand using customer data. In fact, more than one-third of chief data officers in…
Read MoreWebinar: Utilizing CDPs to Deliver Better Experiences
Utilizing CDPs to Deliver Better Experiences Learn how Albertsons provides superior CX Leading companies are using customer data platforms (CDP) as centralized audience management platforms, allowing their business teams to move more efficiently and effectively. Recently, Albertsons partnered with ActionIQ and Merkle to quickly stand up its business use cases and deliver powerful customer experiences…
Read MoreWebinar: Level Up Your Customer Experience by Building a Winning Martech Stack
Level Up Your Customer Experience by Building a Winning Martech Stack Learn how to develop a technology stack that wows and wins customers Consumer engagement has changed dramatically over the last few years. This has created a challenge for marketers trying to understand consumer behavior and deliver meaningful communications. Failing to build authentic customer experiences…
Read MoreWebinar: Driving New Consumer Revenue Strategies
Driving New Consumer Revenue Strategies Learn how News Corp accelerates subscription growth and reduces churn rates Delivering exceptional customer experiences that drive results requires deep customer knowledge and personalization. But achieving that at enterprise scale is easier said than done. Join this session to learn how News Corporation leverages technology to develop and orchestrate impactful…
Read MoreWebinar: How Publishers Can Thrive With 1st-Party Data
How Publishers Can Thrive With 1st-Party Data Learn how The New York Times & News Corp are navigating industry disruption With the demise of the third-party cookie, large publishers have a stronger voice in the advertising industry than ever before. For years, they were seen as audience providers — and at a price that kept…
Read MoreWebinar: Transforming to a Direct-to-Consumer Organization
Transforming to a Direct-to-Consumer Organization Learn how e.l.f. Beauty succeeded in DTC transformation Drastic shifts in consumer needs, behaviors and preferences have upended business models across all industries. eMarketer predicted in its Direct-to-Consumer Brands 2020 report that DTC sales would rise 24.3% last year from 2019 and continue to grow as brands realize the benefits,…
Read MoreOn-Demand Webinar: Unified Identity: How to Go From Chaos to Confidence
On-Demand Webinar: Unified Identity: How to Go From Chaos to Confidence Is your data causing chaos? In this on-demand, eMarketer-moderated Tech Talk webinar, find out the impact data chaos is having on brand marketing and how true, unified identity helps drive better outcomes. Featuring Neustar’s Devon DeBlasio, product marketing director, and Ryan Engle, head of…
Read More