Is Your Marketing Stack Ready for Omnichannel CX? Learn how Autodesk future-proofs its martech stack to support omnichannel customer experiences Leading brands are focused on creating extraordinary customer experiences that span multiple channels while feeling cohesive and consistent. But many organizations struggle to combine the legacy tools and emerging technologies required to deliver effective omnichannel…

Get Started on Improving Your Customer Journey Experience Learn how Shutterfly optimizes customer journeys to maximize results Delivering timely and relevant customer experiences separates your brand from the competition. But marketers still struggle with providing real-time, data-driven engagements across customer touchpoints. Join this session to learn how Shutterfly used ActionIQ to migrate from outdated campaign…

Bloomberg Media’s Approach to Superior Customer Experience Understanding customer behaviors and engaging consumers on preferred channels are key to providing extraordinary customer experiences. But what are the most successful brands doing to uplevel their CX today? Join this session to learn how Bloomberg Media uses its customer data platform (CDP) to drive digital transformation and…

How Top Brands Orchestrate Customer Journeys for Retention & Growth Learn how News Corp develops customer journeys that drive business value To build the kind of engagement that dynamically adapts to customers’ experiences, contexts and needs, brands must have a solid foundation of data, tools and teams. Only then can they design customer journeys at…

Customer Growth in the Post-Cookie Future: A Better First-Party Data Strategy Learn how SiriusXM uses first-party data to conquer third-party cookie deprecation With anonymous third-party data on the outs and data management platforms (DMP) all but dead, marketers are understandably concerned. How are growth leaders at today’s top brands preparing for the cookieless future? By…

How First-Party Data is Reshaping Digital Advertising Learn how Canadian Tire Corporation uses first-party data to reach the right audiences It’s never been more important to truly understand consumers — or more complicated. With the disappearance of third-party cookies — and the proliferation of advertising channels — leading brands are investing in first-party data to…

Where Banking Meets B2B: How M&T Bank Optimizes Customer Experience Learn how M&T Bank fuels its sales-driven B2B strategy In today’s world of heightened expectations, every organization has to prioritize customer experience — including business-to-business (B2B) brands. To deliver truly personalized CX across marketing and sales — whether online or in person — B2B brands must make the…

How to Optimize Your Holiday Readiness Strategy With Customer Data Learn how Canadian Tire Corporation powers success during the holiday season and beyond With massive shifts in consumer behavior, retailers must remain agile to maximize business results. This is especially true during surges in customer activity, such as throughout the holiday season. To turn holiday…