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The Blueprint for Personalization at Scale

McKinsey: The Blueprint for Personalization at Scale

The Blueprint for Personalization at Scale Presented by Jason Heller, Partner, McKinsey & Company Personalization at scale is worth $1.7 – $3 trillion in new value to businesses who get it right. Seizing your fair share requires changing the very DNA of multiple functions, gaining organizational commitment, developing new capabilities, and making investments. In this…

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