Genworth Financial Services CDP Case Study
Genworth Financial: Digital Transformation and Customer Experience Streamline personalized communications with your customers Your CDP should be a smart hub that connects to any data source and any channel, empowering your organization to take action on 100% of your customer data. See how Genworth Financial, an S&P 400 insurance company, is leveraging a CDP to…
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ActionIQ hosted “Taking a Customer-Centric Approach to Insurance and Wealth Management,” with BNY Mellon, One Wealth Management, Morgan Stanley and more.
Read MoreTaking a Modern Personalization Approach to Retail Banking
ActionIQ hosted “Taking a Modern Personalization Approach to Retail Banking,” with Amex, Citibank, Barclays, JPMorgan Chase, Goldman Sachs and more.
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The Blueprint for Personalization at Scale
The Blueprint for Personalization at Scale Presented by Jason Heller, Partner, McKinsey & Company Personalization at scale is worth $1.7 – $3 trillion in new value to businesses who get it right. Seizing your fair share requires changing the very DNA of multiple functions, gaining organizational commitment, developing new capabilities, and making investments. In this…
Read MoreDelivering Omnichannel Experiences
Unpack the core elements of delivering truly seamless omnichannel experiences that keep customers loyal and set your brand apart from the competition.
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Retail Now, Next Year and Five Years Out
What are some of the retail industry trends that will matter in the near and distant futures? Learn how in-store and online experiences will become more tightly knit than ever, white-glove clienteling will come to the masses, and how data will make all the difference.
Read MoreCRM at the Core of Modern Marketing
Learn how leading brands Theory and Pandora, leverage CRM initiatives to deliver precisely personalized, relevant customer experiences.
Read MoreCDPs, Smart Campaigns and the Future of Retail
Watch as industry thought leaders discuss how retail is becoming increasingly customer-driven rather than product-driven, and how data is key to success amid this change.
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