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2021 Holiday Readiness Guide

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2021 Holiday Readiness Guide Deliver superior CX this holiday season and beyond Every holiday season brings obstacles and opportunities. From the roles of physical and digital storefronts to third-party cookie deprecation, brands must navigate potential challenges and put their customers at the center of their business strategies to succeed. Start by ensuring you have accurate,…

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The CPG Advertiser’s Guide to CX in a Cookieless World

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The CPG Advertiser’s Guide to CX in a Cookieless World Take back control of your customer data The death of the cookie represents massive disruption for the consumer packaged goods (CPG) industry. CPG brands have relied on anonymous third-party cookies for a wide range of use cases — from targeting to product development. Organizations will now…

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The Travel Advertiser’s Guide to CX in a Cookieless World

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The Travel Advertiser’s Guide to CX in a Cookieless World Take back control of your customer data The death of the cookie represents massive disruption for the travel industry. Travel brands have relied on anonymous third-party cookies for a wide range of use cases — from targeting to driving bookings. Organizations must re-evaluate their strategies and…

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The Retail Advertiser’s Guide to CX in a Cookieless World

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The Retail Advertiser’s Guide to CX in a Cookieless World Take back control of your customer data The death of the cookie represents massive change for many retailers. While some multinational brands are already monetizing first-party customer data, others continue to rely on anonymous third-party cookies for a wide range of use cases. Retailers must…

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How Albertsons Uses ActionIQ to Provide Personalized, Real-Time Customer Experiences

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How Albertsons Uses ActionIQ to Provide Personalized, Real-Time Customer Experiences Unifying and analyzing customer data to provide impactful experiences across channels Whether to drive more revenue, boost customer loyalty or simply stay competitive, modern brands must put customers at the center of their business strategies. Albertsons Companies used ActionIQ to improve customer experiences for both…

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What Data and Analytics Leaders Need to Know About Customer Data Platforms

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What Data and Analytics Leaders Need to Know About Customer Data Platforms Navigate the CDP landscape Working at the intersection of technology and marketing, data and analytics leaders are tasked with developing winning marketing technology stacks that address business-critical use cases across marketing, sales, customer service and more. Customer data platforms (CDP) are increasingly becoming…

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The Enterprise Advertiser’s Guide to CX in a Cookieless World

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The Enterprise Advertiser’s Guide to CX in a Cookieless World Take back control of your customer data The death of the cookie represents massive change for advertisers — as well as a major opportunity. With third-party cookies disappearing, brands have a chance to move away from questionable data from unknown sources and focus on authenticated…

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How e.l.f. Beauty Uses ActionIQ to Enhance Customer Experience and Drive Brand Loyalty

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How e.l.f. Beauty Uses ActionIQ to Enhance Customer Experience and Drive Brand Loyalty Creating personalized customer journeys and identifying new target audiences to fuel growth Turning buyers into brand advocates requires accurate, accessible and actionable customer data. e.l.f. Beauty used ActionIQ to turn siloed, fragmented data into valuable customer insights. With the ability to orchestrate…

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WW Boosts Subscriber Engagement and Retention

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WW Boosts Subscriber Engagement and Retention Improving data unification and accessibility opens the door to subscriber satisfaction Keeping customers happy and coming back for more is essential to all companies, but none more so than subscription-based businesses. Doing so requires both accurate, comprehensive data and the ability to take action on it. WW, formerly known…

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2021 Customer Data Platform Guide

Customer Data Platform Guide 2021 Download Now

Change is inevitable especially during these uncertain times. Ease those changes by being prepared. Deliver personalized experiences that build lasting loyalty. Download the Change Management White Paper Best Practices

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