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How Autodesk Implemented CDP Technology to Master the Move to a Subscription Model

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How Autodesk Implemented CDP Technology to Master the Move to a Subscription Model Breaking down data silos and building customer journeys to power B2B strategy Business-to-business (B2B) buyers expect business-to-consumer experiences. Autodesk used ActionIQ to support its switch from a licensing- to subscription-based business model, improving engagement from adoption to retention. By more effectively segmenting…

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How Albertsons Uses ActionIQ to Provide Personalized, Real-Time Customer Experiences

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How Albertsons Uses ActionIQ to Provide Personalized, Real-Time Customer Experiences Unifying and analyzing customer data to provide impactful experiences across channels Whether to drive more revenue, boost customer loyalty or simply stay competitive, modern brands must put customers at the center of their business strategies. Albertsons Companies used ActionIQ to improve customer experiences for both…

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How e.l.f. Beauty Uses ActionIQ to Enhance Customer Experience and Drive Brand Loyalty

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How e.l.f. Beauty Uses ActionIQ to Enhance Customer Experience and Drive Brand Loyalty Creating personalized customer journeys and identifying new target audiences to fuel growth Turning buyers into brand advocates requires accurate, accessible and actionable customer data. e.l.f. Beauty used ActionIQ to turn siloed, fragmented data into valuable customer insights. With the ability to orchestrate…

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WW Boosts Subscriber Engagement and Retention

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WW Boosts Subscriber Engagement and Retention Improving data unification and accessibility opens the door to subscriber satisfaction Keeping customers happy and coming back for more is essential to all companies, but none more so than subscription-based businesses. Doing so requires both accurate, comprehensive data and the ability to take action on it. WW, formerly known…

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Vera Bradley CDP Case Study

Vera Bradley CDP Case Study

Vera Bradley Returns to Growth With a Transformational Vision Rich customer data and personalization at scale set the stage for a more profitable future Your CDP should be a smart hub that connects to any data source and any channel, empowering your marketing team to take action on 100% of your customer data. How? Internationally…

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Global Retailer CDP Case Study

Global Retailer CDP Case Study

$5B+ Retailer Delivers Double-Digit Growth Through Modern Audience Orchestration Harnessing the power of customer data to orchestrate superior customer experiences pays big dividends Across the industry, retailers are under pressure from rising customer acquisition costs and flat or declining customer lifetime value. A global, multi-banner retailer—with more than $5B in annual revenue, 500+ stores, web…

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