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Webinar: How CDPs Power Intelligent Marketing Communications

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How CDPs Power Intelligent Marketing Communications Learn how to meet expectations for personalization Insurance is a relationship-driven industry. Whether carriers are communicating with brokers or brokers are communicating with consumers, expectations for personalization are high. Insurance providers want to unlock the power of accurate, accessible and actionable data to meet expectations, but it’s difficult to…

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Webinar: Cookies, DMPs and CDPs: Solving for the Top of Funnel

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Cookies, DMPs and CDPs: Solving for the Top of Funnel Learn how to execute on top-of-funnel marketing in a cookieless world The top of the sales funnel has long been the domain of unknown audiences. Marketers would use data management platforms (DMP) to create and target new segments with a combination of first- and third-party…

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2021 Holiday Readiness Guide

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2021 Holiday Readiness Guide Deliver superior CX this holiday season and beyond Every holiday season brings obstacles and opportunities. From the roles of physical and digital storefronts to third-party cookie deprecation, brands must navigate potential challenges and put their customers at the center of their business strategies to succeed. Start by ensuring you have accurate,…

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The CPG Advertiser’s Guide to CX in a Cookieless World

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The CPG Advertiser’s Guide to CX in a Cookieless World Take back control of your customer data The death of the cookie represents massive disruption for the consumer packaged goods (CPG) industry. CPG brands have relied on anonymous third-party cookies for a wide range of use cases — from targeting to product development. Organizations will now…

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The Travel Advertiser’s Guide to CX in a Cookieless World

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The Travel Advertiser’s Guide to CX in a Cookieless World Take back control of your customer data The death of the cookie represents massive disruption for the travel industry. Travel brands have relied on anonymous third-party cookies for a wide range of use cases — from targeting to driving bookings. Organizations must re-evaluate their strategies and…

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The Retail Advertiser’s Guide to CX in a Cookieless World

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The Retail Advertiser’s Guide to CX in a Cookieless World Take back control of your customer data The death of the cookie represents massive change for many retailers. While some multinational brands are already monetizing first-party customer data, others continue to rely on anonymous third-party cookies for a wide range of use cases. Retailers must…

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The Enterprise Advertiser’s Guide to CX in a Cookieless World

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The Enterprise Advertiser’s Guide to CX in a Cookieless World Take back control of your customer data The death of the cookie represents massive change for advertisers — as well as a major opportunity. With third-party cookies disappearing, brands have a chance to move away from questionable data from unknown sources and focus on authenticated…

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Webinar: Level Up Your Customer Experience by Building a Winning Martech Stack

Images of speakers from Merkle and ActionIQ

Level Up Your Customer Experience by Building a Winning Martech Stack Learn how to develop a technology stack that wows and wins customers Consumer engagement has changed dramatically over the last few years. This has created a challenge for marketers trying to understand consumer behavior and deliver meaningful communications. Failing to build authentic customer experiences…

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Webinar: How Publishers Can Thrive With 1st-Party Data

Images of speakers from The New York Times and News Corp

How Publishers Can Thrive With 1st-Party Data Learn how The New York Times & News Corp are navigating industry disruption With the demise of the third-party cookie, large publishers have a stronger voice in the advertising industry than ever before. For years, they were seen as audience providers — and at a price that kept…

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