The B2B Guide to Audience Segmentation Build a hyper-segmented strategy With business-to-business (B2B) buyers expecting business-to-consumer (B2C) experiences, hyper-segmentation has become essential to providing highly relevant and personalized experiences across the entire customer journey. But getting granular with audience segmentation is difficult without the right tactics and tools. B2B brands must rethink how they leverage…

How to Master Your Campaign Management Migration Simplify your move to customer journey management Swapping outdated technologies for customer-centric solutions is essential to business success, especially as customer journeys become more complex. But migrating from a legacy campaign management tool can feel overwhelming. Brands must work to make campaign management migration as painless as possible…

2022 CX IQ Index Explore customer experience insights from consumers and brands ActionIQ surveyed hundreds of consumers and businesses to find out what matters most when it comes to customer experience — and how brands are measuring up. Among other findings, we discovered that most businesses overestimate how well their CX strategies perform against consumers’…

The Financial Services Advertiser’s Guide to CX in a Cookieless World Take back control of your customer data The death of the cookie represents massive change for the financial services industry — as well as major opportunity. Financial services brands have a chance to deliver exceptional customer experiences by ending dependence on flawed anonymous data in…

2022 CDP Market Guide Power your enterprise CX strategy As expectations for personalized customer experiences continue to rise — and third-party cookie deprecation makes first-party data more important — brands are increasingly turning to customer data platforms (CDP). The majority of companies have either already implemented a CDP or plan to. But choosing the right technology…

The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 Explore the B2B CDP market Not all customer data platforms (CDP) are created equal — and that goes double for business-to-business (B2B) solutions. B2B companies require unique capabilities to help them treat buyers like people, not accounts. But with so many options to choose from, it…

The B2B Technology Advertiser’s Guide to CX in a Cookieless World Take back control of your customer data The death of the cookie is a massive disruption to the business-to-business (B2B) technology industry — but it’s also a major opportunity. It’s a chance for B2B tech brands to replace the flawed anonymous data they’ve long relied…

The Post-Cookie Marketing Playbook Understand the first-party data imperative The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer data maturity curve to thrive in…