Driving New Consumer Revenue Strategies Learn how News Corp accelerates subscription growth and reduces churn rates Delivering exceptional customer experiences that drive results requires deep customer knowledge and personalization. But achieving that at enterprise scale is easier said than done. Join this session to learn how News Corporation leverages technology to develop and orchestrate impactful…

Transforming to a Direct-to-Consumer Organization Learn how e.l.f. Beauty succeeded in DTC transformation Drastic shifts in consumer needs, behaviors and preferences have upended business models across all industries. eMarketer predicted in its Direct-to-Consumer Brands 2020 report that DTC sales would rise 24.3% last year from 2019 and continue to grow as brands realize the benefits,…

On-Demand Webinar: Unified Identity: How to Go From Chaos to Confidence Is your data causing chaos? In this on-demand, eMarketer-moderated Tech Talk webinar, find out the impact data chaos is having on brand marketing and how true, unified identity helps drive better outcomes. Featuring Neustar’s Devon DeBlasio, product marketing director, and Ryan Engle, head of…

Fireside Chat: Embracing the CX Disruption in the Insurance Sector Download our Digital Insurance breakout session with Goose Digital Customer experience is the only thing that matters in a world of ever-increasing competition and consumer expectations. Within the insurance industry, marketing technologists are being charged with leading the digital transformation efforts required to become a…

Case Study: Migrating from a Legacy Martech to a Modern CX Hub Download our MMA Impact sponsored breakout session with Munvo The future of customer experience is delivered with technologies that are purpose-built to handle the unprecedented speed, scale and complexity of today’s omnichannel customer data. But reliance on legacy marketing tools remains high among…

Brand Case Study: The Rise of the Marketing Technologist Download our Martech Spring breakout session with Autodesk Customer experience is the only thing that matters in a world of ever-increasing shifts in market dynamics and customer preferences. Marketing technologists are being asked to build long-term strategies and roadmaps while trying to close gaps as quickly…

Panel Discussion: Embrace CX Disruption and Lead Change From Within Hear from Ekta Chopra, chief digital officer at e.l.f. Beauty, Carrie Tharp, vice president, retail and consumer at Google Cloud, and Elizabeth Shaw, strategist, and CMO Advisor, as they discuss why marketers must unify external and internal silos to create a CX-centric organization Nearly a…