How Albertsons Uses ActionIQ to Provide Personalized, Real-Time Customer Experiences
How Albertsons Uses ActionIQ to Provide Personalized, Real-Time Customer Experiences Unifying and analyzing customer data to provide impactful experiences across channels Whether to drive more revenue, boost customer loyalty or simply stay competitive, modern brands must put customers at the center of their business strategies. Albertsons Companies used ActionIQ to improve customer experiences for both…
Read MoreWebinar: How Michael Kors is Preparing for a Cookieless Future With First-Party Data
How Michael Kors is Preparing for a Cookieless Future With First-Party Data Learn how Michael Kors provides personalized customer experiences Luxury fashion brand Michael Kors has long invested in first-party data to deliver personalized experiences to its customers. Now that third-party cookie deprecation is upending digital marketing and advertising, the brand is redoubling its efforts…
Read MoreWebinar: Moving Up the Customer Data Maturity Curve
Moving Up the Customer Data Maturity Curve Learn how Condé Nast swaps standard for sophisticated Consumers don’t want personalized experiences — they expect them. It’s up to brands to move beyond the status quo and deliver the sophisticated CX their customers demand using customer data. In fact, more than one-third of chief data officers in…
Read MoreWebinar: Utilizing CDPs to Deliver Better Experiences
Utilizing CDPs to Deliver Better Experiences Learn how Albertsons provides superior CX Leading companies are using customer data platforms (CDP) as centralized audience management platforms, allowing their business teams to move more efficiently and effectively. Recently, Albertsons partnered with ActionIQ and Merkle to quickly stand up its business use cases and deliver powerful customer experiences…
Read MoreHow e.l.f. Beauty Uses ActionIQ to Enhance Customer Experience and Drive Brand Loyalty
How e.l.f. Beauty Uses ActionIQ to Enhance Customer Experience and Drive Brand Loyalty Creating personalized customer journeys and identifying new target audiences to fuel growth Turning buyers into brand advocates requires accurate, accessible and actionable customer data. e.l.f. Beauty used ActionIQ to turn siloed, fragmented data into valuable customer insights. With the ability to orchestrate…
Read MoreWebinar: Driving New Consumer Revenue Strategies
Driving New Consumer Revenue Strategies Learn how News Corp accelerates subscription growth and reduces churn rates Delivering exceptional customer experiences that drive results requires deep customer knowledge and personalization. But achieving that at enterprise scale is easier said than done. Join this session to learn how News Corporation leverages technology to develop and orchestrate impactful…
Read MoreWW Boosts Subscriber Engagement and Retention
WW Boosts Subscriber Engagement and Retention Improving data unification and accessibility opens the door to subscriber satisfaction Keeping customers happy and coming back for more is essential to all companies, but none more so than subscription-based businesses. Doing so requires both accurate, comprehensive data and the ability to take action on it. WW, formerly known…
Read MoreWebinar: Transforming to a Direct-to-Consumer Organization
Transforming to a Direct-to-Consumer Organization Learn how e.l.f. Beauty succeeded in DTC transformation Drastic shifts in consumer needs, behaviors and preferences have upended business models across all industries. eMarketer predicted in its Direct-to-Consumer Brands 2020 report that DTC sales would rise 24.3% last year from 2019 and continue to grow as brands realize the benefits,…
Read MoreOn-Demand Webinar: Unified Identity: How to Go From Chaos to Confidence
On-Demand Webinar: Unified Identity: How to Go From Chaos to Confidence Is your data causing chaos? In this on-demand, eMarketer-moderated Tech Talk webinar, find out the impact data chaos is having on brand marketing and how true, unified identity helps drive better outcomes. Featuring Neustar’s Devon DeBlasio, product marketing director, and Ryan Engle, head of…
Read MoreFireside Chat: Your Martech Guide to Embracing the CX Disruption
Fireside Chat: Embracing the CX Disruption in the Insurance Sector Download our Digital Insurance breakout session with Goose Digital Customer experience is the only thing that matters in a world of ever-increasing competition and consumer expectations. Within the insurance industry, marketing technologists are being charged with leading the digital transformation efforts required to become a…
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