On-Demand Webinar: Unified Identity: How to Go From Chaos to Confidence
On-Demand Webinar: Unified Identity: How to Go From Chaos to Confidence Is your data causing chaos? In this on-demand, eMarketer-moderated Tech Talk webinar, find out the impact data chaos is having on brand marketing and how true, unified identity helps drive better outcomes. Featuring Neustar’s Devon DeBlasio, product marketing director, and Ryan Engle, head of…
Read MoreFireside Chat: Your Martech Guide to Embracing the CX Disruption
Fireside Chat: Embracing the CX Disruption in the Insurance Sector Download our Digital Insurance breakout session with Goose Digital Customer experience is the only thing that matters in a world of ever-increasing competition and consumer expectations. Within the insurance industry, marketing technologists are being charged with leading the digital transformation efforts required to become a…
Read MoreWebinar: Migrating from a Legacy Martech to a Modern CX Hub
Case Study: Migrating from a Legacy Martech to a Modern CX Hub Download our MMA Impact sponsored breakout session with Munvo The future of customer experience is delivered with technologies that are purpose-built to handle the unprecedented speed, scale and complexity of today’s omnichannel customer data. But reliance on legacy marketing tools remains high among…
Read MoreAutodesk Case Study: The Rise of the Marketing Technologist
Brand Case Study: The Rise of the Marketing Technologist Download our Martech Spring breakout session with Autodesk Customer experience is the only thing that matters in a world of ever-increasing shifts in market dynamics and customer preferences. Marketing technologists are being asked to build long-term strategies and roadmaps while trying to close gaps as quickly…
Read MorePanel Discussion: Embrace CX Disruption and Lead Change From Within
Panel Discussion: Embrace CX Disruption and Lead Change From Within Hear from Ekta Chopra, chief digital officer at e.l.f. Beauty, Carrie Tharp, vice president, retail and consumer at Google Cloud, and Elizabeth Shaw, strategist, and CMO Advisor, as they discuss why marketers must unify external and internal silos to create a CX-centric organization Nearly a…
Read MoreGenworth Financial Services CDP Case Study
Genworth Financial: Digital Transformation and Customer Experience Streamline personalized communications with your customers Your CDP should be a smart hub that connects to any data source and any channel, empowering your organization to take action on 100% of your customer data. See how Genworth Financial, an S&P 400 insurance company, is leveraging a CDP to…
Read MoreCDP Value Framework | Pandora Media Case Study
Watch Pandora Media share how they are building better customer experiences and reducing spend with a rationalized tech stack and streamlined marketing ops.
Read MoreVera Bradley CDP Case Study
Vera Bradley Returns to Growth With a Transformational Vision Rich customer data and personalization at scale set the stage for a more profitable future Your CDP should be a smart hub that connects to any data source and any channel, empowering your marketing team to take action on 100% of your customer data. How? Internationally…
Read MoreGlobal Retailer CDP Case Study
$5B+ Retailer Delivers Double-Digit Growth Through Modern Audience Orchestration Harnessing the power of customer data to orchestrate superior customer experiences pays big dividends Across the industry, retailers are under pressure from rising customer acquisition costs and flat or declining customer lifetime value. A global, multi-banner retailer—with more than $5B in annual revenue, 500+ stores, web…
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