💥 Announcing ActionIQ’s Integration with Pinterest Conversions API

What is Pinterest and Its Conversions API (CAPI)

Pinterest is a social media platform that functions as a digital pinboard where users can post and discover images, recipes, and other content. Advertisers use “paid pins” to promote products by integrating their customer data with user engagement insights on the platform.

The Pinterest Conversions API (CAPI), one of the two integration methods supported by ActionIQ (alongside Matched Audiences), allows for direct server-to-server transmission of conversion data, providing accurate and secure tracking of user actions post-ad interactions.

Click over for a detailed understanding of what a Conversions API (CAPI) is and how it works.

Key Use Case

Conversion Tracking: ActionIQ’s integration with Pinterest’s Conversions API (CAPI) enhances attribution modeling and conversion metrics analysis, offering marketers deeper insights into the impact of various channels on conversions.

How it Works

The integration between ActionIQ and Pinterest’s Conversions API (CAPI) allows you to select and activate the desired target segment in ActionIQ for your Pinterest campaigns. This process is dynamic, with new events automatically updating the audience data sent to Pinterest, keeping the information timely and relevant. This conversion data aids in precise attribution modeling and improves conversion metric analysis to optimize Pinterest campaign effectiveness.

Integration Pattern: Paid Media
Data Transfer: API

Integrate ActionIQ With Your Customer Experience Stack

This latest integration adds yet another powerful option to the extensive catalog of integrations available to ActionIQ customers. With a commitment to meeting evolving needs and maximizing technology investments, ActionIQ continues to solidify its position as a leading platform for customer data activation and engagement. Stay tuned for more exciting announcements, and reach out directly to our team if you are ready to see how ActionIQ can help you generate more revenue from your customer data.