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hybrid composable CDP

There’s been a lot of buzz in the customer data space with the shift to composable CDPs, which are composable customer data platforms (CDPs) built around a client’s cloud data…

data clean room market - demystified

Before reading about the Data Clean Room market, if you missed our previous piece about Data Clean Rooms (DCRs), catch up on the hype and why we’ll see increased adoption…

Stop Writing SQL for Every Marketing Request

Are your eyes burning reading this? Are you or your team seeing brackets in your dreams? Do you have massive amounts of audience requests coming in from marketing, clogging up…

A Bright Future Beyond DMPs - How HP’s First-Party Data Is Driving Customer Acquisition With a Better CX Stack - webinar

With the death of third-party cookies forcing changes to its tech stack with a strict timeline, HP knew they needed to adapt swiftly with a CX stack that offered flexibility…

Adobe Summit 2023

Adobe Summit 2023, back in Vegas! Summit was back in its home at the Venetian for the first time since 2019 — or at least, mostly back. This year’s conference…

How to Turn Your Data Warehouse Into a CDP - Bundled CDP vs the Composable CDP

Concerned about the security and cost of creating copies on copies of your data, and having to constantly write SQL for your marketing team to activate that data? Luckily, there’s…

Real-Time Personalization - ActionIQ Profile API

Consumers now live in moments. As they move along the brand journey, it’s crucial for marketers to capture and respond to those moments whenever and wherever they occur. This requires…

ActionIQ - Adobe stack integration - Adobe Experience Platform - Adobe Experience Cloud

As many of you may know, Adobe has been a part of my life for quite a long time. When I was not studying for my engineering degree, I was…

Build vs Buy CDP

Dearly beloved, we gather here today to acknowledge the passing of a staple of the CDP vocabulary: Build vs Buy. As marketers that think about technology, Build vs Buy was…

Acquisition Marketing in times of uncertainty - featured image

It’s a very interesting year for acquisition marketing. As marketing leaders look ahead at the next 12 months, they have a lot to be uncertain about: from high interest rates…

Data Clean Room - What It is and What Advertisers Need to Know

If you’ve been paying attention to the unfolding of data privacy regulations and technology changes, you’ve heard the term “data clean room” (DCR) at least once. And how can you…

How Bloomberg Slashed Acquisition Costs In Months With a CDP - ActionIQ partner

Customer acquisition has long been at the forefront of marketing priorities across industries. With acquisition costs rising faster every year and the approaching deprecation of third-party identifiers, brands are eager…