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This article on when it’s time to implement a CDP was created in partnership with David Schweinfurth, Director, Global CDP Practice Lead, at Slalom. In a report published by the…
Marketing and advertising professionals are more than aware of the massive disruptions in the martech and adtech industry. Those on the ad agency side are also acutely aware of the…
In today’s competitive digital market, customers expect consistency and quality across every touchpoint with a brand. Multi-brand organizations that manage a diverse portfolio of brands are no exception. In fact,…
The ActionIQ team hit Gartner Marketing last week in Denver, and we’re still feeling the Rocky Mountain high. We loved having great conversations at our booth, talking to our community…
You know the music — it’s been a hit for the past three years — third-party cookies are going to be deprecated by Google (eventually). Along with them, DMP technology…
Three major trends are colliding that are changing the way marketers design their programmatic media strategy. Firstly, the death of third-party cookies are forcing marketers to rethink their data strategy,…
Financial services is an industry that traditionally relies on legacy systems to handle their data. This isn’t good enough anymore. It’s time to break up the legacy party in the…
Readers hold millions of bits and bytes of news in just five inches on a digital screen, with worlds of information under their thumbs. The Washington Post knew that the…
In today’s economic climate, many marketing teams are doing their best to make the most out of limited budgets. They face the challenge of continuing to drive better results, but…
Brands evaluating customer data platforms have likely seen ominous headlines about the death of traditional all-in-one packaged customer data platform (CDP) solutions and their inability to completely satisfy both technical…
If you’ve been on our Blog or surfing our Library section lately, you may think you already have everything you need to know about composable architecture — think again. It’s…
As a powerful tool for collecting, managing, and utilizing customer data, customer data platforms (CDPs) are becoming an increasingly popular investment for brands looking to increase the value of their…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
