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Our subject matter experts know their stuff and they are sharing their insights with you! Read on!

Scaling Up the “Little Black Book”: Three Steps to Personalized Journeys

Customer Experiences

Scaling Up the “Little Black Book”: Three Steps to Personalized Journeys

Remember those little black books store associates used to keep—and how closely they guarded them? …Continue Reading

Retail 2020: Forging Customer Connections through Data

Customer Experiences

Retail 2020: Forging Customer Connections through Data

2019 has been a year of tremendous challenges as well as opportunities for the retail …Continue Reading

CDPs - A Cure for the Holiday Blues

CDP Technologies

CDPs: A Cure for the Holiday Blues

Ah, the holidays! For marketers, it is the most stressful time of the year. As …Continue Reading

How Acquia’s Acquisition of AgilOne Fits into the Future of CDPs

CDP Technologies

How Acquia’s Acquisition of AgilOne Fits into the Future of CDPs

What does the acquisition mean? Another week, another acquisition in the CDP space. This time …Continue Reading

CDP planning - 8 tips to assist successful outcomes

Organizational Change

CDP Planning: Eight Tips to Assist Successful Outcomes

CDPs Solve Marketers’ Number One Issue With Existing Technology According to industry research, the most …Continue Reading

Salesforce CDP

CDP Technologies

What You Need to Know About the Salesforce CDP After Dreamforce ‘19

Marketers were on the edge of their seat this past Wednesday when Salesforce announced their …Continue Reading

Customer Journeys

Customer Experiences

How to Start Thinking in Customer Journeys

“That’s stupid,” my VP of marketing said when, back in 2009, I mentioned the term …Continue Reading

Customer Experience Optimization

Customer Experiences

Where to Start with Customer Experience Optimization

Customer-centricity Is The New “It” Term, But… Customer experience optimization is a frequently stated goal …Continue Reading

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