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Customer Data Platform vs. Data Warehouse: What You Need to Know

Customer data platform vs. data warehouse: Who wins? It’s an old debate that’s become new again – and it misses the point of these technologies. If you’ve been following the…

Data Security and Privacy Are Now Vital to CX

Data security and privacy aren’t just essential to your data governance strategy — they’re now key components of customer experience (CX). As part of our inaugural CX IQ Index, we…

Customer Experience Journey Management: 3 Best Practices

Wondering how to improve your customer experience journey management? Take your cue from long-haul truckers. In the transportation industry, journey management refers to the plans and processes organizations use to…

Customer Data Platform Implementation: 4 Ways to Prepare Your Business

The size of the customer data platform (CDP) market was forecasted to grow from $3.5 billion in 2021 to $15.3 billion by 2026. Why? Because more businesses are focused on…

Customer Data Platform Myths

Technology that helps brands unify, analyze and activate customer data is business-critical — so is it any wonder that 89% of companies have either already deployed or plan to deploy…

Hypersegmentation Marketing: Building a Strategy for B2B

You may know hypersegmentation marketing by another name — hyper-targeting, one-to-one marketing or personalization at scale. No matter what you call it, the general idea behind hypersegmentation is the same:…

Cutting Through the Noise: What is the BlueConic CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. “What is the BlueConic CDP?” is part 6 in a series of blog posts exploring…

What is the Treasure Data CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This post on “What is the Treasure Data CDP?” is part 5 in a series…

Brands Must Recognize the Customer Experience Gap to Close it

How big is the customer experience gap? Based on our research, it’s much bigger than many brands believe. ActionIQ surveyed more than 400 consumers and 350 businesses as part of…

Cookie Deprecation: ​​3 Ways Financial Services Brands Can Thrive

Regulations surrounding third-party cookies continue to change and in order to ensure continuity, especially for financial services organizations, businesses must ensure a foundation in first-party data. Financial services brands have…

Anonymous Audiences and How to Solve for Them

As regulations continue to change and third-party cookies disappear, many brands will find it harder to get their top-of-funnel marketing right for anonymous audiences. The first stage of the buyer’s…

Building Connected Customer Journeys: 3 Tips From Pandora

Connected customer journeys meet buyers’ needs — and are shown to reduce acquisition costs, improve repurchase rates and increase customer lifetime value (CLTV) by up to 25%-50%. In short, they’re…