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Customer Experience Trends in Banking: 3 Tips from M&T Bank

Customer experience trends in banking — as well as credit cards, wealth management and insurance — are essential for financial services companies to track. After all, whether working directly with…

Master Omnichannel Journey Orchestration, Not Campaign Management

It’s time to focus on omnichannel journey orchestration instead of campaign management. Why? Because the future of customer experience is hybrid, demanding not just greater flexibility across online and in-store…

Powering Privacy-First Marketing: 3 Tips From Canadian Tire

Privacy-first marketing is the future in a cookieless world — whether brands are prepared for it or not. Take it from the 41% of ad buyers who said their greatest…

Top 10 Mistakes Brands Make When Buying a Customer Data Platform

Research shows that exceptional customer experiences easily beat out low prices and innovative products and services in terms of importance to digital shoppers. In fact, three out of four consumers…

Customer Identity Terminology From A to Z

You have to appreciate the irony: Asking someone to define the concepts around “customer identity” — the entire point of which is helping brands understand who someone is and what…

How Enterprise Brands Can Simplify the CDP Market

Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof. Seen as an emerging technology not too long ago, now nearly 90% of…

4 Tips for Succeeding With CDP Implementation

From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is…

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 4 in a series of blog posts exploring different types of CDPs,…

Over the past few months, research and advisory firm Forrester screened more than 30 customer data platforms (CDP) built for business-to-business (B2B) brands. Fourteen vendors were invited to a formal…

Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is crucial to business-to-business (B2B) success. Seventy-seven percent say personalization strengthens customer relationships, and 55% say…

Welcome to episode 3 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy, James Meyers. As a former analyst for one of the world’s most…

Brand loyalty helps industry leaders outperform their competitors. And with the seasonal uptick in shopping activity, the holiday season is the ideal time to turn shoppers into brand fans that…