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Customer Identity at the Forefront What is your customer identity strategy? While often situated in different parts of organizations, both marketers and advertisers encountered more shared challenges than one could…
In our previous blog posts on the opportunities in Generative AI (GenAI) and AI challenges, Justin DeBrabant, Senior Vice President of Product at ActionIQ walked us through opportunities and challenges…
If you’re suffering from high cost of acquisition with match rates that aren’t up to par, you may be suffering from an (acquisition) identity crisis — that means, it may…
A Brief History of Identity Resolution In the past, resolving the identities of your customer records has been a challenging problem to tackle. Master data management (MDM) technologies in the…
This post on AI challenges is part 2 of our series exploring the intersection of advances in AI and how that relates to the customer data platform (CDP) market and…
Let’s address the elephant in the room…the world doesn’t need another AI blog post right now. The skeptic in me looks at the explosion around generative AI (GenAI) and thinks…
Most of the conversation generated at Snowflake Summit 2023 was about AI… That’s because announcements about Snowflake’s expanding partnership with NVIDIA to bring generative AI and LLMs to the data…
From meeting fellow data-obsessed professionals at our booth to partying at the Lakehouse in San Francisco with Databricks and sharing the stage with Northwestern Mutual to share our work with…
Looking to turn your Databricks lakehouse into a customer experience engine? You’re going to need a (composable) boat. The ActionIQ team just touched down from the Databricks Data + AI…
The stack’s not alright. Enterprise companies are scrutinizing cost more than ever, and tech stack consolidation is underway right now for marketing, ops and technology leaders. Our hot take? It…
To kick off their annual conference, the Data and AI Summit in SF this week, Databricks announced the acquisition of MosaicML for a reported $1.3B. At first glance, this kind…
Maybe you didn’t like third-party cookies, but everybody was using them: publishers, advertisers, agencies. They were everywhere. They were cheap. Now, they are (almost) gone. Among the most impacted use…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
