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Marketers often ask me “what are low hanging fruits for AI?” My answer is always the same, the two promising areas are triggers and personalization. There are many products in…
Nathaniel Popper from The New York Times published a revealing article regarding the ongoing tech company claims that big banks are pulling in the reins when it comes to sharing…
What keeps us on earth? What keeps the earth rotating around the sun? Gravity, you say. Data also has “gravity”. a16z partner Peter Levine said it in on a recent a16z…
Harvard Business Review editor in chief Adi Ignatius recently interviewed Doug McMillon, CEO of Walmart, on how the brick-and-mortar retail giant is adapting to the digital age. The Walmart board…
Source (paywall): WSJ – Sequoia Bets on ActionIQ for Marketers’ Data Management Platform As part of our ActionIQ “reveal” that started last October, we are happy to announce that Sequoia…
McKinsey’s Joao Dias, David Hamilton, and Christopher Paquette recently published an incredibly in-depth report about the technology and organizational strategies needed for a modern operating model. “How to Start Building…
The “M” in CMO is much more than just marketing now. Factor in understanding data technology, analytics, and customer experiences, too. The role itself is changing rapidly and becoming much…
To be honest, when the term Big Data was first coined in 2000 – and then found its way onto the main stage about a decade or so ago, I…
Will Treasure, Javelin Group’s Director of Operations, recently published an interesting list of predictions for the future of retail. “Retailing is a particularly dynamic industry, and in 100 years has…
With all the so-called technology innovation of late, it’s seems that the more data and tools we have, the less productive we’ve become. The problem boils down to an inability…
Personalization is a weird thing. Like the legend of the Phoenix, the bird that is cyclically reborn, personalization is one of these marketing challenges that as soon as you think…
I read the other day that “Data is like water” and thought what a great analogy. Most living things cannot live without water very long. Thank goodness, for most of…
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