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Black Friday. The phrase alone can send shivers down the retail marketing spine. But, over time, it has transformed from a one-day, brick-and-mortar, consumer-driven shopping mania to drawn out hype…

Failure is okay. I suggest failure all the time. But let me be more specific. I believe in taking on multiple ideas and executing them quickly. Not only does it…

  I’ve seen the progression of big data over time, with each wave advancing further up the beach, turning into an eventual flood of raw information. While there have been…

This article originally appeared on PSFK and is written by Healey Cypher, co-founder and CEO of Oak Labs. “When Tesla began in 2003, its founders centered around the reinvention of…

This article originally appeared at the Customer Experience Matrix by David Raab. “One of the fascinating things about the Customer Data Platform Institute is how developers from different backgrounds have…

When it comes to big data, bridging the chasm between the flood of raw information and customer expectations feels like trying to reunite opposite ends of the Grand Canyon. But…

For me, data-driven & CDP marketing is just beginning. It’s in a stage of infancy due to one thing: silos of data are everywhere. Read on and I’ll tell you…

Every day hundreds of millions of actions occur on our clients’ websites. New users sign up, browse pages, send emails, and place orders. These actions generate the raw data our…

Henry Ford’s digital marketing strategies were terrible. The man had no presence on Facebook, literally zero people opened a marketing email from him, and I’m pretty sure he never even…

In 1947, Thor Heyerdahl sailed from Peru to Tahiti on a balsa raft called the Kon-Tiki to give credence to the theory that Polynesia was populated by peoples of South…

I was recently interviewed for an article about New York’s startup scene and how entrepreneurs like myself are coming to Manhattan while raising money from Bay Area investors. As part…