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Meet the New AIQ CX Hub

If you’re familiar with ActionIQ, you may notice we look a little bit different. If you’re not, please allow us to introduce ourselves. We’ve been synonymous with customer data since…

Why invest in a business-to-business (B2B) customer journey map? Because customer experience isn’t a fixed location — it’s a journey from one customer interaction to the next. Like any excursion…

If you’re not personalizing customer experiences and journeys, you’re putting customer relationships at risk. Granted, it’s not always easy — especially omnichannel personalization that requires you to consistently customize experiences…

What does it mean to “democratize data”? Data democratization is a fancy way of describing something simple: putting valuable data insights into the hands of the people who can do…

Seamless CX

With data security and privacy laws only getting stricter, consumer expectations for intuitive and seamless CX continue to grow. According to ActionIQ’s recent research — the 2022 CX IQ Index…

Personalized Customer Experience Means Going Beyond the Surface

What does good personalized customer experience (CX) look like? According to consumers, it’s both perceptive and persistent. We surveyed hundreds of consumers as part of our inaugural CX IQ Index,…

The Best CDP: Selecting the Best Customer Data Platform

On the hunt for the best CDP? There’s no shortage of customer data platform vendors competing for the title. A quick Google search will pull up plenty: customer reviews, analyst…

Why Frictionless Customer Experience Requires Agility and Speed

Consumers have spoken: Frictionless customer experience is table stakes for superior CX. As part of our inaugural CX IQ Index, we surveyed hundreds of consumers about what matters most when…

Customer Data Platform vs. Data Warehouse: What You Need to Know

Customer data platform vs. data warehouse: Who wins? It’s an old debate that’s become new again – and it misses the point of these technologies. If you’ve been following the…

Data Security and Privacy Are Now Vital to CX

Data security and privacy aren’t just essential to your data governance strategy — they’re now key components of customer experience (CX). As part of our inaugural CX IQ Index, we…

Customer Experience Journey Management: 3 Best Practices

Wondering how to improve your customer experience journey management? Take your cue from long-haul truckers. In the transportation industry, journey management refers to the plans and processes organizations use to…

Customer Data Platform Implementation: 4 Ways to Prepare Your Business

The size of the customer data platform (CDP) market was forecasted to grow from $3.5 billion in 2021 to $15.3 billion by 2026. Why? Because more businesses are focused on…