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What is acquisition marketing? Acquisition marketing refers to the strategies and tactics used to attract and convert new customers or users for a business. It focuses on bringing potential customers…
This month, the ActionIQ team ventured to San Francisco for the highly anticipated Databricks Summit 2024: Data + AI Summit. As the first Composable CDP that supported the Databricks Data…
What is The Trade Desk? The Trade Desk is a Demand Side Platform (DSP) that streamlines the process for marketers to automate the purchase of digital advertising space across various…
Dell’s mission is to drive human purpose and human progress—bringing digital transformation to communities around the world. But Dell knows that transformation starts from within. With market disruptions like third-party…
Choosing the right customer data platform (CDP) is important for any organization to go from customer data to growth goldmine and futureproof its business. But making the right choice isn’t…
What is Snapchat and Its Conversions API (CAPI) Snapchat is a social media platform that allows users to share short-lived photos and videos, known as Snaps, with friends. Advertisers on…
What is Pinterest and Its Conversions API (CAPI) Pinterest is a social media platform that functions as a digital pinboard where users can post and discover images, recipes, and other…
We ♥️ email. As a B2B brand ourselves, we’re always looking for the best ways to engage each member of our audience list — and emails are almost every B2B…
ActionIQ Introduces a Complete Analytics Solution to Give Brands Visibility into Customers, Performance, Journeys, and Data Infrastructure For Better Insight and More Growth Across The Customer Experience Data is more…
Nobody wants to call your baby ugly. But if your baby has grown to be Frankenstein‘s monster, and your baby is a B2B tech stack—it might be time to consider…
What is Adobe Ad Cloud? Adobe Ad Cloud is a Demand Side Platform (DSP), an advertising platform that allows marketers to automate the purchase of ad space across a range…
Why is composable architecture the future of the modern tech framework? Composable architecture has been a growing tech strategy in the space, and has quickly gone from passing trend to…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
