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Brands Must Recognize the Customer Experience Gap to Close it

How big is the customer experience gap? Based on our research, it’s much bigger than many brands believe. ActionIQ surveyed more than 400 consumers and 350 businesses as part of…

  • Customer Experiences
  • Organizational Change
Cookie Deprecation: ​​3 Ways Financial Services Brands Can Thrive

Third-party cookie deprecation is sending shockwaves through every industry, including financial services. Financial services brands have traditionally been very transactional (pun intended), focusing more on cutting costs rather than deepening…

  • Data Unification
  • Organizational Change
Anonymous Audiences and How to Solve for Them

As third-party cookies disappear, many brands will find it harder to get their top-of-funnel marketing right for anonymous audiences. The first stage of the buyer’s journey was historically powered by…

  • Data Unification
  • Past Event Recaps
Building Connected Customer Journeys: 3 Tips From Pandora

Connected customer journeys meet buyers’ needs — and are shown to reduce acquisition costs, improve repurchase rates and increase customer lifetime value (CLTV) by up to 25%-50%. In short, they’re…

  • Customer Experiences
  • Past Event Recaps
Customer Experience Trends in Banking: 3 Tips from M&T Bank

Customer experience trends in banking — as well as credit cards, wealth management and insurance — are essential for financial services companies to track. After all, whether working directly with…

  • Customer Experiences
  • Past Event Recaps
Master Omnichannel Journey Orchestration, Not Campaign Management

It’s time to focus on omnichannel journey orchestration instead of campaign management. Why? Because the future of customer experience is hybrid, demanding not just greater flexibility across online and in-store…

  • Customer Experiences
  • Personalization at Scale
Powering Privacy-First Marketing: 3 Tips From Canadian Tire

Privacy-first marketing is the future in a cookieless world — whether brands are prepared for it or not. Take it from the 41% of ad buyers who said their greatest…

  • Uncategorized
Top 10 Mistakes Brands Make When Buying a Customer Data Platform

Research shows that exceptional customer experiences easily beat out low prices and innovative products and services in terms of importance to digital shoppers. In fact, three out of four consumers…

  • CDP Technologies
Customer Identity Terminology From A to Z

You have to appreciate the irony: Asking someone to define the concepts around “customer identity” — the entire point of which is helping brands understand who someone is and what…

  • CDP Technologies
  • Personalization at Scale
How Enterprise Brands Can Simplify the CDP Market

Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof. Seen as an emerging technology not too long ago, now nearly 90% of…

  • CDP Technologies
  • Customer Experiences
4 Tips for Succeeding With CDP Implementation

From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is…

  • CDP Technologies
  • Past Event Recaps

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 4 in a series of blog posts exploring different types of CDPs,…

  • CDP Technologies