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CDP Technologies

What is Customer Segmentation?

Customer segmentation is a technique where existing customers are split into groups based on similar …Continue Reading

Twilio acquires Segment for 3.2 billion dollars

CDP Technologies

What Twilio’s $3.2 Billion Acquisition of Data Startup Segment Means for the CDP Market

If you’re a marketing technology buyer, chances are you’ve heard of Segment. Their low-cost offering …Continue Reading

Segment CDI joining Twilio

CDP Technologies

Explaining Twilio’s Acquisition of Segment

Friday’s announcement of Segment being acquired by cloud communications platform Twilio is going to leave …Continue Reading

First Party Data, Data from the source

Data Unification

What is First Party Data?

As a marketer or business person, you may hear the term “first party data” mentioned …Continue Reading

Customer 360 Comprehensive

Customer Experiences

Customer 360: Creating Authentic Experiences

Brands today looking to differentiate themselves in the marketplace know the key lies in providing …Continue Reading

Omnichannel customer experiences to improve your customer journeys

Customer Experiences

The 3 New Realities for Omnichannel Customer Experiences

The global pandemic has catalyzed extreme change in an already dynamic environment, where omnichannel customer …Continue Reading

Best practices to manage customer data

Customer Experiences, Data Unification

Customer Database Management Best Practices

5 Best Practices for Customer Data Management in the Experience Economy Consumer expectations have dramatically …Continue Reading

Benefits of customer experience analytics

Customer Experiences

Importance of Customer Experience Analytics

The Future of your Brand’s Success: Customer Experience Analytics  Brands have more data at their …Continue Reading

Tech Blog

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