Blog

Filters

Blog Categories
  • All
  • AI & Predictive Analytics
  • AIQ Team
  • CDP Technologies
  • Customer Experiences
  • Customer Loyalty
  • CX Hub
  • Data Unification
  • Marketing Self-Service
  • Organizational Change
  • Past Event Recaps
  • Personalization at Scale
  • Retail
  • Security & Governance
  • Testing & Measurement

It’s true that Amazon is disrupting the retail industry. In fewer than 10 years, it has become the dominant player in nearly every consumer retail product category and during that…

For all those out there that love Netflix,  we recommend checking out this fascinating Wired article that offers a behind-the-scenes view of the Netflix content and personalization machine. It’s rare…

Marketers often ask me “what are low hanging fruits for AI?” My answer is always the same, the two promising areas are triggers and personalization. There are many products in…

Nathaniel Popper from The New York Times published a revealing article regarding the ongoing tech company claims that big banks are pulling in the reins when it comes to sharing…

What keeps us on earth? What keeps the earth rotating around the sun? Gravity, you say. Data also has “gravity”.  a16z partner Peter Levine said it in on a recent a16z…

Harvard Business Review editor in chief Adi Ignatius recently interviewed Doug McMillon, CEO of Walmart, on how the brick-and-mortar retail giant is adapting to the digital age. The Walmart board…

Source (paywall): WSJ – Sequoia Bets on ActionIQ for Marketers’ Data Management Platform As part of our ActionIQ “reveal” that started last October, we are happy to announce that Sequoia…

McKinsey’s Joao Dias, David Hamilton, and Christopher Paquette recently published an incredibly in-depth report about the technology and organizational strategies needed for a modern operating model. “How to Start Building…

The “M” in CMO is much more than just marketing now. Factor in understanding data technology, analytics, and customer experiences, too. The role itself is changing rapidly and becoming much…

To be honest, when the term Big Data was first coined in 2000 – and then found its way onto the main stage about a decade or so ago, I…

Will Treasure, Javelin Group’s Director of Operations, recently published an interesting list of predictions for the future of retail. “Retailing is a particularly dynamic industry, and in 100 years has…

With all the so-called technology innovation of late, it’s seems that the more data and tools we have, the less productive we’ve become.  The problem boils down to an inability…