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Modernize Your Acquisition Strategy By Decommissioning Your DMP

You can future-proof your acquisition strategy to prepare for an ever-evolving environment by sunsetting your data management platform (DMP). The death of third-party cookies has continued to evolve. Google recently…

3 Ways to Transform CX for Your Policyholders’ End-to-End Experiences

Insurance go-to-market strategies are complex, to put it mildly. The various lines of business, the vast array of channels and the state-specific regulations all make engagement and customer journey orchestration…

Ask an Expert - Customer Experience Management

The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience (CX) with insights from industry…

Optimizing Customer Journey Orchestration

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on optimizing customer journey…

Customer Data Platform Architecture

The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts….

How-to-Boost-Performance-Across-Customer-Journey-Stages-Customer-Journey-Phases

Collecting customer data isn’t enough to drive value across different customer journey stages. To maximize the value of your first-, second- and third-party data for the multiple phases of the…

Improving-Audience-Segmentation-CX-in-Action

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on improving audience segmentation…

Maximize-the-Value-of-Your-Existing-Campaign-Management-Tools

Legacy campaign management tools can’t keep up with today’s consumers. With complex customer journeys, multiple interactions and the volume of data required to enable customer experiences, leading brands are augmenting…

The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts….

Make Customer Experience Optimization Part of Your Cost-Cutting Strategy

In the face of business volatility and economic uncertainty, enterprise brands are likely to explore cost-cutting strategies — but they should never come at the expense of customer experience optimization. Why?…

3 Steps to Crush Customer Segmentation in Retail

Retail brands need to deliver hypersegmented experiences to capture, engage and retain high lifetime value customers — but scaling these personalized experiences has always been a challenge. Still, getting it right when it comes to customer segmentation in retail pays off.

Creating a Customer 360

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on creating a customer…