Blog

Filters

Blog Categories
  • All
  • AI & Predictive Analytics
  • AIQ Team
  • CDP Technologies
  • Customer Experiences
  • Customer Loyalty
  • Data Unification
  • Marketing Self-Service
  • Organizational Change
  • Past Event Recaps
  • Personalization at Scale
  • Retail
  • Security & Governance
  • Testing & Measurement
Seamless CX

With data security and privacy laws only getting stricter, consumer expectations for intuitive and seamless CX continue to grow. According to ActionIQ’s recent research — the 2022 CX IQ Index…

  • Customer Experiences
  • Past Event Recaps
Personalized Customer Experience Means Going Beyond the Surface

What does good personalized customer experience (CX) look like? According to consumers, it’s both perceptive and persistent. We surveyed hundreds of consumers as part of our inaugural CX IQ Index,…

  • Customer Experiences
  • Personalization at Scale
The Best CDP: Selecting the Best Customer Data Platform

On the hunt for the best CDP? There’s no shortage of customer data platform vendors competing for the title. A quick Google search will pull up plenty: customer reviews, analyst…

  • CDP Technologies
  • Customer Experiences
Why Frictionless Customer Experience Requires Agility and Speed

Consumers have spoken: Frictionless customer experience is table stakes for superior CX. As part of our inaugural CX IQ Index, we surveyed hundreds of consumers about what matters most when…

  • Customer Experiences
  • Marketing Self-Service
Customer Data Platform vs. Data Warehouse: What You Need to Know

Customer data platform vs. data warehouse: Who wins? It’s an old debate that’s become new again – and it misses the point of these technologies. If you’ve been following the…

  • AI & Predictive Analytics
  • Marketing Self-Service
Data Security and Privacy Are Now Vital to CX

Data security and privacy aren’t just essential to your data governance strategy — they’re now key components of customer experience (CX). As part of our inaugural CX IQ Index, we…

  • Customer Experiences
  • Security & Governance
Customer Experience Journey Management: 3 Best Practices

Wondering how to improve your customer experience journey management? Take your cue from long-haul truckers. In the transportation industry, journey management refers to the plans and processes organizations use to…

  • Customer Experiences
  • Personalization at Scale
Customer Data Platform Implementation: 4 Ways to Prepare Your Business

The size of the customer data platform (CDP) market was forecasted to grow from $3.5 billion in 2021 to $15.3 billion by 2026. Why? Because more businesses are focused on…

  • CDP Technologies
  • Organizational Change
Top 10 Customer Data Platform Myths Brands Need to Bust

Technology that helps brands unify, analyze and activate customer data is business-critical — so is it any wonder that 89% of companies have either already deployed or plan to deploy…

  • CDP Technologies
Hypersegmentation Marketing: Building a Strategy for B2B

You may know hypersegmentation marketing by another name — hyper-targeting, one-to-one marketing or personalization at scale. No matter what you call it, the general idea behind hypersegmentation is the same:…

  • Marketing Self-Service
  • Personalization at Scale
Cutting Through the Noise: What is the BlueConic CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. “What is the BlueConic CDP?” is part 6 in a series of blog posts exploring…

  • CDP Technologies
What is the Treasure Data CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This post on “What is the Treasure Data CDP?” is part 5 in a series…

  • CDP Technologies