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Like the celestial North Star orients and guides seasoned navigators and novice sky gazers, a company’s North Star aligns and guides its teams to achieve paramount objectives and outcomes. Polaris,…
If you’ve followed the marketing technology market, you’ve certainly heard about Reverse ETL [1]. Marketers, don’t worry—you didn’t need to know about this! Data engineers, we feel your pain—the term…
New York, NY — In a bold and unprecedented move, marketing teams across the tech industry are diving into the world of Skyrim, the popular fantasy role-playing video game, in…
What is Microsoft Advertising Microsoft Advertising (formerly known as Bing Ads) is a digital marketing platform that helps businesses reach customers through targeted ads on the Bing search engine and…
Over the past few years, we’ve spoken with many enterprises, both small and large. They all share one of the following traits: In either case, I have yet to find…
Teamwork makes the dream work. As Data and IT gain more control of buying decisions, their priorities are becoming more important in the buying process for technology — going beyond…
By now I’m sure most have heard the (not so) surprising news that Google will not be deprecating third-party cookies. Much has been written about the business reasons for this…
What is MediaMath MediaMath is a digital advertising platform designed to streamline the process of creating, launching, and managing marketing campaigns. It offers marketers tools to identify and target prospects…
A recent study from Meltwater showed that 1 in 5 marketers dread having to collaborate with marketing operations teams, while 1 in 4 dread collaborating with marketing analytics teams. With…
What is Yahoo DSP Yahoo Demand Side Platform (DSP) is an advertising platform that allows marketers to automate the purchase of ad space across a range of channels. Typically with…
Do you cringe every time you get a request in your Jira inbox? When someone from marketing sends you a Slack or Teams message that just says “hi,” do you…
What is Google Ads Formerly known as Google AdWords, Google Ads is a dynamic digital advertising tool that empowers businesses to create and run ads throughout Google’s extensive network, which…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
