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ActionIQ’s Integration with Adobe Marketo Engage

What is Adobe Marketo Engage Adobe Marketo Engage is a marketing automation platform that helps B2B organizations streamline lead management, cross-channel engagement, and multi-touch attribution through content and delivery of…

Amazon Ads integration

What is Amazon Ads Amazon Ads is a digital advertising service that helps marketers target Amazon customers at different stages of their online shopping experience. By leveraging Amazon’s vast consumer…

Marketers Announce Latest Attempt to Become Data Experts

New York, NY — In a groundbreaking move that has the tech industry on edge, a coalition of marketers unveiled their ambitious plan to once again try and become data…

6 Questions to Align CDP Use Cases to Your North Star Objectives

Like the celestial North Star orients and guides seasoned navigators and novice sky gazers, a company’s North Star aligns and guides its teams to achieve paramount objectives and outcomes. Polaris,…

No - Reverse ETL And Composable CDP Are Not The Same Thing

If you’ve followed the marketing technology market, you’ve certainly heard about Reverse ETL [1]. Marketers, don’t worry—you didn’t need to know about this! Data engineers, we feel your pain—the term…

Marketers Learn Skyrim to Better Relate to Data Engineers

New York, NY — In a bold and unprecedented move, marketing teams across the tech industry are diving into the world of Skyrim, the popular fantasy role-playing video game, in…

Microsoft Advertising

What is Microsoft Advertising Microsoft Advertising (formerly known as Bing Ads) is a digital marketing platform that helps businesses reach customers through targeted ads on the Bing search engine and…

adobe experience stack

Over the past few years, we’ve spoken with many enterprises, both small and large. They all share one of the following traits: In either case, I have yet to find…

data leaders

Teamwork makes the dream work. As Data and IT gain more control of buying decisions, their priorities are becoming more important in the buying process for technology — going beyond…

Why Google Fell Back on Third-Party Cookies and Why You Shouldn't plus what to do

By now I’m sure most have heard the (not so) surprising news that Google will not be deprecating third-party cookies. Much has been written about the business reasons for this…

ActionIQ’s Integration with MediaMath

What is MediaMath MediaMath is a digital advertising platform designed to streamline the process of creating, launching, and managing marketing campaigns. It offers marketers tools to identify and target prospects…

5 Goals Marketing, Operations and Data Teams Can Actually Agree On

A recent study from Meltwater showed that 1 in 5 marketers dread having to collaborate with marketing operations teams, while 1 in 4 dread collaborating with marketing analytics teams. With…

Save Money Without Sacrificing Customer Experience

11 Key Campaigns Designed to Drive Your Bottom Line

Save Spend Without Sacrificing CX - 10 Key Campaigns Designed to Drive Bottom Line