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What is Adobe Marketo Engage Adobe Marketo Engage is a marketing automation platform that helps B2B organizations streamline lead management, cross-channel engagement, and multi-touch attribution through content and delivery of…
What is Amazon Ads Amazon Ads is a digital advertising service that helps marketers target Amazon customers at different stages of their online shopping experience. By leveraging Amazon’s vast consumer…
New York, NY — In a groundbreaking move that has the tech industry on edge, a coalition of marketers unveiled their ambitious plan to once again try and become data…
Like the celestial North Star orients and guides seasoned navigators and novice sky gazers, a company’s North Star aligns and guides its teams to achieve paramount objectives and outcomes. Polaris,…
If you’ve followed the marketing technology market, you’ve certainly heard about Reverse ETL [1]. Marketers, don’t worry—you didn’t need to know about this! Data engineers, we feel your pain—the term…
New York, NY — In a bold and unprecedented move, marketing teams across the tech industry are diving into the world of Skyrim, the popular fantasy role-playing video game, in…
What is Microsoft Advertising Microsoft Advertising (formerly known as Bing Ads) is a digital marketing platform that helps businesses reach customers through targeted ads on the Bing search engine and…
Over the past few years, we’ve spoken with many enterprises, both small and large. They all share one of the following traits: In either case, I have yet to find…
Teamwork makes the dream work. As Data and IT gain more control of buying decisions, their priorities are becoming more important in the buying process for technology — going beyond…
By now I’m sure most have heard the (not so) surprising news that Google will not be deprecating third-party cookies. Much has been written about the business reasons for this…
What is MediaMath MediaMath is a digital advertising platform designed to streamline the process of creating, launching, and managing marketing campaigns. It offers marketers tools to identify and target prospects…
A recent study from Meltwater showed that 1 in 5 marketers dread having to collaborate with marketing operations teams, while 1 in 4 dread collaborating with marketing analytics teams. With…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
