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Composability Eats Identity (For Breakfast)

A Brief History of Identity Resolution In the past, resolving the identities of your customer records has been a challenging problem to tackle. Master data management (MDM) technologies in the…

CDP and AI Challenges - the problems with artificial intelligence

This post on AI challenges is part 2 of our series exploring the intersection of advances in AI and how that relates to the customer data platform (CDP) market and…

Opportunities in GenAI and CDP - Riding the Hype - from ActionIQ

Let’s address the elephant in the room…the world doesn’t need another AI blog post right now. The skeptic in me looks at the explosion around generative AI (GenAI) and thinks…

To wrap up our time at Snowflake Summit 2023, we wanted to share 3 key takeaways from the conference that we expect to define the landscape in the coming year.

Most of the conversation generated at Snowflake Summit 2023 was about AI… That’s because announcements about Snowflake’s expanding partnership with NVIDIA to bring generative AI and LLMs to the data…

Databricks Data AI Summit 2023 - Four Key Takeaways from ActionIQ

From meeting fellow data-obsessed professionals at our booth to partying at the Lakehouse in San Francisco with Databricks and sharing the stage with Northwestern Mutual to share our work with…

How to Elevate Your Databricks Lakehouse Into a Composable CDP

Looking to turn your Databricks lakehouse into a customer experience engine? You’re going to need a (composable) boat. The ActionIQ team just touched down from the Databricks Data + AI…

How to Rationalize Your Tech Stack: 4 Key Criteria

The stack’s not alright. Enterprise companies are scrutinizing cost more than ever, and tech stack consolidation is underway right now for marketing, ops and technology leaders. Our hot take? It…

Our Take on the Databricks MosaicML Acquisition

To kick off their annual conference, the Data and AI Summit in SF this week, Databricks announced the acquisition of MosaicML for a reported $1.3B. At first glance, this kind…

The Future of Targeted Advertising

Maybe you didn’t like third-party cookies, but everybody was using them: publishers, advertisers, agencies. They were everywhere. They were cheap. Now, they are (almost) gone. Among the most impacted use…

How to Know When It’s Time to Look for a CDP

This article on when it’s time to implement a CDP was created in partnership with David Schweinfurth, Director, Global CDP Practice Lead, at Slalom. In a report published by the…

Adtech paradigm-Kepler-and-ActionIQ

Marketing and advertising professionals are more than aware of the massive disruptions in the martech and adtech industry. Those on the ad agency side are also acutely aware of the…

How 3 Brands Turned Multi-Brand Chaos into a Growth Goldmine - ActionIQ

In today’s competitive digital market, customers expect consistency and quality across every touchpoint with a brand. Multi-brand organizations that manage a diverse portfolio of brands are no exception. In fact,…