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Today’s consumer wants to interact with their insurer across multiple touchpoints—online and offline. The EY 2020 Global Insurance Outlook cites “rising customer expectations,” specifically around digital channels and personalized experiences,…
To meet the modern consumer’s high expectations for an excellent customer experience, many brands have come to realize they need to improve their ability to: Deeply understand their customers Identify…
As CTO of The New York Times, Nick Rockwell was charged with modernizing the legendary media company’s data infrastructure, and supporting a company-wide transformation aimed at putting the reader at…
Customer Data Platform for Financial Services As the public-health and economic fallout of COVID-19 creates profound challenges for consumers and businesses alike, perhaps no industry has a higher hurdle to…
The past few weeks have been a time of reflection and action as it relates to the experience of Black people in America. Like so many others, at ActionIQ we…
A Customer Data Platform (CDP) has become an essential capability for organizations to manage data and enhance their customer-centric strategy. The need for marketers to connect customer data and activate…
Here’s What You’ll Learn: Why choosing the right martech stack is critical for supporting your personalization strategy How to evaluate a CDP based on its ability to unify your data,…
Churn prevention has always been important, but in the increasingly digital-first world of COVID-19, it’s become imperative. In this post, we’ll discuss: Smart approaches for maximizing customer engagement during the…
It is undisputed that, done right, AI in digital marketing can unlock enormous value for organizations. “Marketing leaders who stay focused on AI’s long-term transformational effect on marketing will gain…
15 Marketing Insights That Brands Can Leverage To Win At Customer Experiences Nearly every organization says it cares about customer experience. Given technology’s constant influence on consumer behavior, and people’s…
Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance SAN FRANCISCO and NEW YORK – May 12, 2020 – ActionIQ, the leading…
On 4/30/20, ActionIQ hosted a virtual forum where executives and industry leaders discussed how they are adapting to manage the customer experience and meet rapidly changing customer needs during the…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
