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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!


Marketing Self-Service

The Evolution of Big Data in Three Steps

  I’ve seen the progression of big data over time, with each wave advancing further …Continue Reading


Retail

Why Offline Retail Has Better Data Than Online Retail

This article originally appeared on PSFK and is written by Healey Cypher, co-founder and CEO …Continue Reading


AIQ Team

ActionIQ Merges Customer Data Without Reformatting

This article originally appeared at the Customer Experience Matrix by David Raab. “One of the …Continue Reading


Customer Experiences

Bridging the Grand Canyon: How Big Data Can Help You Meet Customer Expectations

When it comes to big data, bridging the chasm between the flood of raw information …Continue Reading


Data Unification

The Dirty Little Secret of Data-Driven Marketing: Fragmentation Kills Innovation

  For me, data-driven & CDP marketing is just beginning. It’s in a stage of …Continue Reading


Data Unification

The Entertaining Pitfalls of Replicating Data

Every day hundreds of millions of actions occur on our clients’ websites. New users sign …Continue Reading


Marketing Self-Service

Why Digital Marketing is Having a Henry Ford Moment

Henry Ford’s digital marketing strategies were terrible. The man had no presence on Facebook, literally …Continue Reading


Data Unification

Why It Is So Hard to Make Data Work For You

In 1947, Thor Heyerdahl sailed from Peru to Tahiti on a balsa raft called the …Continue Reading

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