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CX Leaders from Dunkin’, Gap, Theory discussed COVID-19, the new customer experience reality, and how they are adapting in real time.

3 Strategies to Get Through the Next 90 Days

I hope this message finds you well. Health and safety are priority number one. So first and foremost, on behalf of the whole ActionIQ team, we wish you the best…

Tips of implementing a CDP into your organization

To become customer-centric, businesses are doubling down on their investments in smart hubs such as customer data platforms (CDPs). These technologies enable brands to centralize and scale personalization—a competitive imperative…

Survive Now Thrive Tomorrow

These can be scary times. Our thoughts first go to our loved ones, our employees and customers and all their families and friends. I have to keep reminding myself that…

Best Practices to Leverage ecommerce data to increase sales

#1 From Ecommerce Data to Actionable Intelligence    Digital retailers collect an extraordinarily rich set of ecommerce data—more than enough to craft compelling, highly personalized journeys for all their customers….

PersonMatch, audience segmentation

Many marketers have increasingly embraced the Pareto Principle, the idea that 20 percent of their customers generate 80 percent of their revenue. Given this, it makes sense they would invest…

Why Your CDP Vendor Must Bring Change Management Expertise

Prior to joining ActionIQ, I served as an analyst at a well-known industry research firm. I was privileged to advise over 200 clients on their CDP initiatives. On numerous occasions,…

Best Practices for CDP-Driven Change Management Webinar

Join Ryan Greene and James Meyers of ActionIQ as we discuss best practices for CDP-driven change management and successful implementations.

Change Management with in your digital transformed organization

Reflecting on my 20+ years in the field of customer analytics, I’ve come to the realization that one of my biggest challenges has always been getting my business counterparts in…

Implementing a CDP, people and processes are key

Early Lesson On Change In the early days of ActionIQ, and only a few months into my tenure, we were in deep conversations with a prospective client about how our…

Taking a Modern Personalization Approach to Retail Banking

“Taking a Modern Personalization Approach to Retail Banking,” with American Express, Citibank, Barclays, JPMorgan Chase, Goldman Sachs and more.

Hot Take: Salesforce's Evergage Acquisition

Another week, another acquisition in the CDP space—does this sound familiar?