Blog

Filters

Blog Categories
  • All
  • Acquisition Marketing
  • AI & Predictive Analytics
  • AIQ Team
  • CDP Technologies
  • Competitive Analysis
  • Composability
  • Customer Experiences
  • Customer Loyalty
  • CX Hub
  • Data Unification
  • Marketing Self-Service
  • Organizational Change
  • Past Event Recaps
  • Personalization at Scale
  • Real-Time CX
  • Retail
  • Security & Governance
  • Testing & Measurement
ActionIQ Launches InfiniteCompute

Forrester Study of ActionIQ with InfiniteCompute Confirms ‘Best-in-Breed’ Capabilities & Shows Over 500 Percent Return on Investment NEW YORK, Oct. 29, 2020 /PRNewswire/ — ActionIQ, the leading Enterprise Customer Data Platform (CDP), today…

what is customer segmentation

Customer segmentation is a technique where existing customers are split into groups based on similar attributes or affinities. These customer groups are beneficial in identifying potentially profitable customers amongst your…

Twilio acquires Segment for 3.2 billion dollars

If you’re a marketing technology buyer, chances are you’ve heard of Segment. Their low-cost offering and enormous marketing budget have resulted in market-leading awareness, boosted demand and a unicorn valuation…

Segment CDI joining Twilio

Friday’s announcement of Segment being acquired by cloud communications platform Twilio is going to leave a lot of people in the CDP space buzzing. With their unicorn status at last…

What is First Party Data - Data from the source

As a marketer or business person, you may have heard of 1st party data a lot and be wondering: “What is first party data?” It’s information your business collects directly…

Omnichannel customer experiences to improve your customer journeys

The global pandemic has catalyzed extreme change in an already dynamic environment, where omnichannel customer experiences have steadily been emerging as the linchpin of business success. For executives, this means…

Eliminate data silos with ActionIQ

2021 Customer Data Platform Guide The complete guide to transforming to a customer-centric organization with a CDP Table of Contents What a CDP Is, and What it Isn’t Defining Customer…

Best practices to manage customer data

5 Best Practices for Customer Data Management in the Experience Economy Consumer expectations have dramatically shifted in the past few years. Consumers now expect every experience they have with a…

Benefits of customer experience analytics

The Future of your Brand’s Success: Customer Experience Analytics  Brands have more data at their fingertips than ever before, giving them insight to personalized every step of the customer journey. …

Build a successful digital transformation strategy

In boardrooms and c-suites worldwide, executives and directors are looking ahead at one of the biggest challenges and risk factors that will confront businesses in the years to come: digital…

Customer Centric Approach to Transform the Insurance Vertical

Today’s consumer wants to interact with their insurer across multiple touchpoints—online and offline. The EY 2020 Global Insurance Outlook cites “rising customer expectations,” specifically around digital channels and personalized experiences,…

Which Customer Data Platform Capabilities are a Must for Your CDP?

To meet the modern consumer’s high expectations for an excellent customer experience, many brands have come to realize they need to improve their ability to: Deeply understand their customers Identify…