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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!

3 Tactics to Turn Shoppers Into Brand Fans From Canadian Tire and ActionIQ

Customer Loyalty, Past Events

3 Tactics to Turn Shoppers Into Brand Fans From Canadian Tire

Brand loyalty helps industry leaders outperform their competitors. And with the seasonal uptick in shopping …Continue Reading

Segment CDP - What is the Segment CDP - Cutting Through the Noise - ActionIQ

CDP Technologies

Cutting Through the Noise: What is the Segment CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. …Continue Reading

How to improve customer data security and privacy for a cookieless world

Organizational Change, Security & Governance

How to Improve Customer Data Security & Privacy for a Cookieless World

With the impending loss of third-party cookies — as well as other user-tracking changes — …Continue Reading

How to Combat the Death of Third-Party Cookies With First-Party Data Strategy - ActionIQ

Data Unification, Organizational Change

How to Combat the Death of Third-Party Cookies With First-Party Data Strategy

First-party data strategy has gone from nice to have to necessity in record time thanks …Continue Reading

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CDP Technologies, Organizational Change

How Marketing, Data & IT Teams Can Work Together to Unlock the Power of Customer Data

A customer data platform (CDP) isn’t just a marketing solution — it’s a business solution. …Continue Reading

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Past Events, Personalization at Scale

3 Takeaways for Post-Cookie Acquisition From Michael Kors

Third-party cookie deprecation is forcing brands across industries to change how they assemble, analyze and …Continue Reading

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CDP Technologies, Past Events

4 Winning CDP Strategies for the Insurance Sector

Consumer expectations for seamless and intuitive experiences across brand touchpoints continue to rise across all …Continue Reading

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Data Unification, Past Events

3 Top-of-Funnel Marketing Tips for a Post-Cookie World From Neustar

The effectiveness of using third-party cookies for user addressability and profiling has been diminishing for …Continue Reading

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