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The End of Digital Media and Marketing As We Know It “We live in an age of manipulation. An extensive network of commercial surveillance that tracks our every move and…
In the realm of marketing, there’s a classic concept called the four Ps: product, price, place and promotion. Also known as the “marketing mix,” these key factors make up the…
Covid-19 has altered how consumers shop forever. How consumers shop is evolving faster than ever before, and brands are exploring new ways to bring innovative, exciting and personal shopping experiences…
12 KPIs Every Marketing and Customer Experience (CX) Pro Must Know As marketers and CX pros, we measure lots of different things. These marketing and customer experience analytics are critically…
If you read our blog post “What is Customer Segmentation?,” you learned that market segmentation is a technique where existing customers are split into groups based on similar attributes or…
I placed my first order on Amazon.com December 11th, 1998. It was a book. That’s pretty much all Amazon sold back then. But back then, Jeff Bezos had already set…
How brands must adjust in a post IDFA world At its Worldwide Developers Conference in June, Apple announced changes to its IDFA, or Identifier for Advertisers, which help advertisers target…
A marketing stack—also known as a marketing technology stack, or martech stack—is the set of technology marketing professionals use to manage, execute, measure, and improve their marketing efforts. Unlike enterprise…
Customer lifetime value (CLV) is the total revenue a single customer spends with your business over the entire span of their relationship with your brand. It’s one of the single…
In this blog, you’ll learn How omnichannel retailing drives more revenue, margin and repeat purchases Why certain shoppers opt for the brick and mortar customer experience Techniques for migrating store-only…
CDP vs DMP: How are these two marketing technology solutions different from each other? In this blog, we will explore the two types of platforms — CDPs vs. DMPs —…
Why Customer Data Platforms Became A Must-Have Technology Did you know Gartner found Customer Data Platforms (CDPs) to be the least likely technology to be cut from leaders’ budgets during…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
