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Has the power ever gone out in your home? Sitting in the dark is no fun, but losing all the food in your refrigerator is even worse. Your big dinner…
The death of the cookie has rocked every industry that engages in digital advertising, but perhaps none more so than publishing. Yet while others are scrambling to replace the third-party…
The death of third-party cookies has been delayed, but we’re still marching toward a privacy-first future. And the first step you should take is sunsetting your data management platform (DMP)….
As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience. Instead, they learned firsthand how important customer experience — particularly personalized customer experience — is…
Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off and a $10M Powerball jackpot. It feels good to win no matter what the payout…
Ever taken a drive cross-country? A good old-fashioned map is all you need to reach your destination. But odds are you’re interested in more than just getting from point A…
Imagine you’re eating out at a new restaurant. Your waiter seems to know what you want even before you do. They take your order, bring your food and leave your…
Imagine you’re planning a vacation. You start packing all the items you’ll need based on your destination — clothes, toiletries, travel documents. With some careful planning and a little bit…
In this three-part series, we first examined the rise of the privacy-first economy and the disappearance of third-party customer data, which for years has been the main fuel of digital…
To understand what tag management is, we first need to define “tag.” A tag is an invisible piece of digital information — usually JavaScript code or a single-pixel image —…
Over the last decade, marketers have relied heavily on third-party data to acquire, retain and grow customer relationships. Whether it involved using a data management platform (DMP) to find audiences…
The Performance Marketing Association defines performance marketing as “online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, such as a…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
