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Welcome to episode 1 of Martech Mastery: CDP 101. This new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s…
The pressure is on for business-to-business (B2B) marketers. Digital transformation means brands must deliver superior customer experiences across a wide range of touchpoints to stay competitive, and rising consumer expectations…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. “What is the Salesforce Marketing Cloud CDP?” is part 2 in a series of blog…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 1 in a series of blog posts exploring different types of CDP…
COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers…
You may have heard the sky is falling. With the impending deprecation of third-party cookies and other changes to anonymous identifiers, it’s time to prioritize your first-party data strategy. Hyperbole…
What are the benefits of customer data management for a marketer? It depends on your approach. Collecting and organizing your customer data is essential to extracting valuable insights and informing…
Today’s innovations have a way of becoming tomorrow’s expectations — and personalized customer experiences are no different. Enter CDP personalization for higher customer retention and increased acquisition rates. There was…
New customer acquisition has long been marketers’ bread and butter, but marketing professionals with their eyes on the ROI prize know customer loyalty and retention are just as important. Customer…
Psst! Want to know the secret to being a market leader? Hint: It requires actually leading. Your speed to market — how fast you transform ideas and opportunities into campaigns…
“Why is data analysis important?” isn’t a question you’re likely to hear from the c-suite anytime soon. More than 40% of brands say they plan to increase their data-driven marketing…
Rising consumer expectations and a competitive business landscape mean it’s never been more important to know who your customers are. And with the disappearance of anonymous third-party data for audience…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
