Mining for Data Gold


Nathaniel Popper from The New York Times published a revealing article regarding the ongoing tech company claims that big banks are pulling in the reins when it comes to sharing customer data. Big retail banks, Silicon Valley executives say, are refusing to pass along information around the fees and interest rates that they charge their customers.

The article highlights a fact that ActionIQ has known for a long time – customer data is incredibly valuable to a company. “The struggle over this data points to a growing recognition in the world of finance that personal records rank among the most valuable currencies in the increasingly digital economy,” writes Popper.

At ActionIQ, we help enterprises put this realization into action everyday by unlocking and realizing the value of their data. Consider our recent post on personalization, which explains how by picking the right technology, a brand can accelerate insights and personalization efforts to improve customer experiences and drive revenue. This requires a technology that is purpose built to organize, manage and process an unprecedented amount of data volume, variety and velocity. Traditional solutions and in-house projects haven’t, and can’t, meet the demands of today’s marketers, and more importantly, consumers.

That said, finance is one of the first industries to see the entrance of startups who exploit a company’s own data against them by providing consumers more personalized and relevant services and experiences. Every industry is at risk of this type of disruption. This means every organization needs a coherent strategy around leveraging their data to provide better customer experiences. Because if they don’t, someone else will.  

Read the full article here: Banks and Tech Firms Battle Over Something Akin to Gold: Your Data.

Turn Your Data Into Gold

Don’t let your data remain an untapped asset. Learn how our customer data platform helps you maximize the value of your customer data.

Request a demo to see the power of ActionIQ firsthand. The ability to leverage customer data will separate the winners from the losers in the coming years – and we’ll help you make sure you’re on the winning side.

George Phipps
George Phipps
Director of Product Marketing
George is dedicated to educating enterprise businesses about the impact on customer experience and organizational performance enabled by centralizing customer data. He works closely with creative and prolific engineers, UX designers, marketers to help design and enhance technologies that improve access to customers' data.
Table of Contents

    More From Our Blog

    It’s easy to get caught up in the details wrapping up the year – getting sales in before the end of the year, putting the final touches on our campaign…

    • AIQ Team
    • General
    Powering Privacy-First Marketing: 3 Tips From Canadian Tire

    Privacy-first marketing is the future in a cookieless world — whether brands are prepared for it or not. Take it from the 41% of ad buyers who said their greatest…

    • General

    A customer data platform (CDP) isn’t just a marketing solution — it’s a business solution. But you’d be forgiven for thinking otherwise. CDPs are commonly advertised as tools made for…

    • General

    Discover the Power of Data in Motion