💥 Announcing ActionIQ’s Integration With MediaMath

What is MediaMath

MediaMath is a digital advertising platform designed to streamline the process of creating, launching, and managing marketing campaigns. It offers marketers tools to identify and target prospects across a multitude of online platforms and device types.

Key Use Case

Digital Ad Targeting: ActionIQ’s integration with MediaMath enhances digital ad targeting by utilizing detailed audience segments from ActionIQ to deliver personalized ads across multiple channels. This streamlined process enables the use of granular data for precise targeting, improving ad relevance and engagement.

How it Works

The integration between ActionIQ and MediaMath allows marketers to take advantage of ActionIQ’s powerful Audience-creation tools for defining and refining their target segments with precision. Leveraging ActionIQ’s Activation management capabilities, these segments can then be dynamically exported to MediaMath, where they are used to tailor marketing campaigns across various channels and devices.

Integration Pattern: Enriched Segment
Data Transfer: File-based via SFTP

Integrate ActionIQ With Your Customer Experience Stack

This latest integration adds yet another powerful option to the extensive catalog of integrations available to ActionIQ customers. With a commitment to meeting evolving needs and maximizing technology investments, ActionIQ continues to solidify its position as a leading platform for customer data activation and engagement. Stay tuned for more exciting announcements, and reach out to our team if you are ready to see how ActionIQ can help you generate more revenue from your customer data.