💥 Announcing ActionIQ’s Integration With Google Ads and DV360

What is Google Ads

Formerly known as Google AdWords, Google Ads is a dynamic digital advertising tool that empowers businesses to create and run ads throughout Google’s extensive network, which includes its search engine, affiliate websites, and applications. This platform offers advertisers the ability to target audiences based on keywords, demographic insights, and user behaviors, establishing itself as an effective tool for enhancing online visibility and driving website traffic.

Suitable for a range of marketing goals—whether it’s increasing sales, generating leads, or elevating brand awareness—Google Ads provides diverse campaign options from pay-per-click (PPC) on search engines to multimedia advertising.

Key Use Case

Optimized Targeting & Campaign Efficiency: Through the integration between ActionIQ and Google Ads, marketers can leverage the powerful audience creation tools of ActionIQ to tailor their advertising efforts on Google’s platforms. The integration also supports advanced campaign tactics such as paid-media suppression, where ads are strategically withheld from certain segments of customers. This approach ensures that advertising budgets are focused on the segments most likely to engage and convert, thereby enhancing the overall efficiency and effectiveness of marketing campaigns.

How it Works

ActionIQ’s integration with Google Ads is facilitated through an API connection, allowing marketers to sync customer lists as Audiences from ActionIQ to Google Ads:

• Linking Accounts: ActionIQ’s Google Ads Manager account links to the user’s Google Ads account, enabling direct data transfer via the Google Ads API.
• Data Synchronization: Customized export configurations allow the sending of specific customer data such as hashed email addresses or Mobile Advertiser IDs.
• Customer Match and Activation: The integration supports full audience activations, where complete customer lists are sent to Google Ads for Customer Match and targeted campaigns. Marketers can choose to manually or automatically activate audiences with various data types, ensuring that campaigns remain accurate and up-to-date.
• Campaign Management: Once activated, audiences are managed within Google Ads’ Audience Manager, ready for campaign deployment.

Integration Pattern: Paid Media
Data Transfer: API

What is Google DV360

Part of the broader Google Marketing Platform, Google DV360 is an integrated advertising platform designed to execute strategic ad placements across display, video, TV, and audio formats. Not only does DV360 simplify the management of multi-channel advertising campaigns, it also provides deep insights into campaign performance, helping marketers make data-driven decisions to maximize their advertising ROI.

Key Use Case

Optimized Targeting & Campaign Efficiency: The integration between ActionIQ and Google DV360 allows marketers to create customer lists as Audiences in ActionIQ, then create an Activation that sends the Audience to Google. In addition to directly targeting highly specific segments of customers, marketers can use the DV360 Activation to prevent ads from being shown to customers who meet certain criteria. Through the combination of ActionIQ’s Audience-creation tools and the ability to exclude customers from campaigns in DV360, marketers can ensure that they are spending their ad budget on customers who are eligible for, and likely to take advantage of, the offers being advertised.

How it Works

ActionIQ integrates with Google DV360 through a robust API connection, allowing for the streamlined transmission of audience data for targeted advertising:

• Activation Process: ActionIQ sends detailed audience data, including identifiers like hashed emails or mobile IDs, to DV360 via an API.
• Customer Match: DV360 processes this data using Google’s Customer Match, ensuring precise targeting by matching the data with Google user IDs.
• Audience Management: Audiences can be updated or replaced at any time in DV360, using the latest customer information for accurate targeting.
• Campaign Integration: Once the matching process is complete, the audience segments are ready for use within DV360 campaigns.

Integration Pattern: Paid Media
Data Transfer: API

Integrate ActionIQ With Your Customer Experience Stack

This latest integration adds yet another powerful option to the extensive catalog of integrations available to ActionIQ customers. With a commitment to meeting evolving needs and maximizing technology investments, ActionIQ continues to solidify its position as a leading platform for customer data activation and engagement. Stay tuned for more exciting announcements, and reach out directly to our team if you are ready to see how ActionIQ can help you generate more revenue from your customer data.