Five Questions to Ask Salesforce as They Reveal a CDP Offering at Dreamforce 19
Authored by James Meyers
When Salesforce kicks off its annual Dreamforce conference on November 19, you can expect to hear lots of publicity about its plans for a customer data platform (CDP). After all, Adam Blitzer, the new CEO of Salesforce Marketing Cloud (MC), called the CDP offering “the key pillar” of their MC solution.
From predictive analytics to personalization at scale, CDPs promise to solve some of the most complex challenges marketers face. That’s why the CDP market grew at a breakneck pace in 2019. And it was only a matter of time for Salesforce to promise a solution themselves.
No doubt, Salesforce will devise a compelling story about their CDP’s future capabilities. And for those who’ve already invested in the Salesforce ecosystem, their CDP offering may seem like the most obvious choice. But does that mean it is ready for the limelight or that it fits the specific needs of your organization?
There remains significant confusion about what CDPs are, what they should do, and how well providers are able to deliver on specific use cases.
To help you assess Salesforce’s CDP—here are 5 questions to help you measure the completeness and readiness of their solution.
The stakes are too high not to ask the right questions. And when you get your answers? Schedule time to speak to an ActionIQ expert who can help you decode what they are really saying. Visit our Meet the Experts page to set up a time to speak