ActionIQ’s Highlights From the Databricks Data + AI Summit 2024

Databricks Data + AI Summit 2024 recap

This month, the ActionIQ team ventured to San Francisco for the highly anticipated Databricks Summit 2024: Data + AI Summit. As the first Composable CDP that supported the Databricks Data Intelligence Platform, we were thrilled to be sponsors of the conference and connect with the global data, analytics and AI community. Our week was full of memorable moments, from our CTO onstage for the MosaicX Meetup to a breakout session in partnership with our customer Atlassian.

Read below as we recap the highlights and key takeaways from our time at the Data + AI Summit.

ActionIQ at The Databricks Summit 2024

A few of our onsite team members at the 2024 Data + AI Summit.
A few of our onsite team members at the 2024 Data + AI Summit.

MosaicX Meetup: San Francisco Edition

ActionIQ’s CTO, Nitay Joffe was thrilled to participate in the MosaicX West Coast Edition Meetup to kick off the week.

Nitay spoke to the benefits of integrating ActionIQ on top of Databricks Data Intelligence Platform via federated query pushdown to achieve improved governance, self-service accessibility for business teams and improved customer experiences.

ActionIQ and Databricks

Nitay took a look under the hood at the models behind some of ActionIQ’s top and new use cases like lookalikes and CXAI, to get better results for customers — with a look at how ActionIQ’s data scientists are testing and improving solutions and functionality that will deliver real impact and become critical data sources for AI models.

Inside the Hybrid Data Strategy Powering Atlassian’s Soaring Growth

ActionIQ’s Chief Product Officer, Justin DeBrabant, took the stage alongside Caleb Trecek, Senior Manager, GTM Platform & Tech Ops at Atlassian, to discuss how the leading software company expanded from Jira to over 15 products that have defined team collaboration. Before adopting ActionIQ, Atlassian struggled with achieving self-service accessibility to data, delivering real-time customer experiences and aligning their data strategy with existing investments.

“Reducing data copy, continuing to improve governance, and driving efficiency are top of mind for our teams,” said Trecek.

By integrating ActionIQ’s Composable CDP, they reduced data duplication, enhanced governance and achieved significant cost efficiencies. This integration led to a +65% speed to market driven by marketers, a +71% increase in beta product registrations and a -7% reduction in media spend through dynamic suppressions.

“What took me 10 minutes to do in [ActionIQ] would have taken four weeks in the previous system,” Trecek added.

This breakout session was just one of the many highlights of the week, demonstrating the impactful collaborations within the Databricks community.

ActionIQ’s Chief Product Officer, Justin DeBrabant and Caleb Trecek, Senior Manager, GTM Platform and Tech Ops at Atlassian during their breakout session at Databricks Summit 2024.
ActionIQ’s Chief Product Officer, Justin DeBrabant and Caleb Trecek, Senior Manager, GTM Platform & Tech Ops at Atlassian during their breakout session.

ActionIQ Highlighted at Databricks Summit 2024’s Retail Industry Booth

ActionIQ was excited to be highlighted at the Retail Industry booth, showcasing how our retail customers, HP, Skechers and more have adopted a composable approach to empower marketers with self-service insights, driving impactful business outcomes without the need for IT intervention.

Check out our latest webinar in partnership with Databricks, ‘Future-Proof Your Customer Data Strategy with a Lakehouse-First Approach’ where we explore how global retailer Skechers tackled challenges using a flexible and scalable toolset. Learn how they leveraged ActionIQ paired with the Databricks Data Intelligence Platform to achieve scalable data-driven marketing and drive global expansion.

Ricardo Flores, Senior Manager, Product Partnerships at ActionIQ alongside Bryan Smith, Global Industry Solutions Director, Retail and CPG at at the Databricks summit.
Ricardo Flores, Senior Manager, Product Partnerships at ActionIQ alongside Bryan Smith, Global Industry Solutions Director, Retail & CPG at Databricks.

ActionIQ’s Latest Analytics Announcement

Gearing up for the Databricks Summit 2024, ActionIQ launched ActionIQ Analytics, a comprehensive solution for enhanced dashboarding and platform visibility. This new suite empowers customers with advanced analytics capabilities, to achieve increased transparency in platform performance, and audience insights.

With ActionIQ Analytics, customers can seamlessly discover, plan, measure and optimize their strategies, to meet evolving customer needs with precision and ease.

It was an exciting week connecting with our customers and partners in San Francisco and we look forward to an exciting future in partnership with Databricks. Look out for more activities coming soon including exclusive customer case studies, announcements and more.

Preview of our customer recording at the Data + AI Summit.
Preview of our customer recording at the Data + AI Summit.

For more information on turning your Databricks Data Intelligence Platform into a CDP, visit here to schedule a demo with our team of experts. Plus, learn more about our free POC offer, where we can have you up and running in 30 minutes or less.

Mackenzie Johnson
Mackenzie Johnson
Senior Manager, Corporate Marketing
Mackenzie is an innovative marketing strategist who's passionate about the convergence of complementary technologies and amplifying joint value. With extensive experience across digital transformation storytelling, she thrives on educating enterprise businesses about the impact of CX based on a data-driven approach.
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