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How Condé Nast Achieved CX Sophistication With its Customer Data Platform

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There are leaders and laggards in every industry, and the leaders all have one thing in common: They put customer experience at the center of their strategy. But achieving customer centricity — proven to boost customer satisfaction by 20-30% — requires swapping the status quo for a more sophisticated approach. While customer data is every…

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How Albertsons Improved CX With CDP-Powered Personalization

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COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers or personalized in-store experiences, meeting rising consumer expectations became business-critical in a saturated and ever-changing marketplace. And how did brands address these strategic business priorities?…

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3 Takeaways for a Cookieless Future From The New York Times & News Corp

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The death of the cookie has rocked every industry that engages in digital advertising, but perhaps none more so than publishing. Yet while others are scrambling to replace the third-party data they’ve come to rely on, publishers find themselves in a unique position. With years of first-party data to draw on thanks to digital subscription…

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How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data

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As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience. Instead, they learned firsthand how important customer experience — particularly personalized customer experience — is to staying competitive. While in-store shopping is sure to rebound as the pandemic recedes, U.S. e-commerce sales are still predicted to grow by 13.7% in…

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Executives from American Express, Pearson Education and More on COVID-19 and the New Reality of Customer Experience

Managing the Customer Experience during COVID with American Express and Pearson Education

On 4/30, ActionIQ hosted a virtual forum where executives and industry leaders discussed how they are adapting to manage the customer experience and meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the panel featured: Paul Evers, EVP of Financial Services at Merkle, previously an executive…

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Marketing Execs and Thought Leaders from U.S. Bank, Sequoia Capital, Pepperdine Graziadio Business School and More on COVID-19 and the New Reality

Customer Experience Management with ActionIQ

On 4/22 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting customer experience management to meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the panel featured: James Buckhouse, Design Partner at Sequoia Capital, previously holding senior design roles…

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Marketing and CX Executives from AEO, Kate Spade, Shiseido, Vera Bradley on COVID-19 and Adjusting to Customer Needs

Customer Experience

On 4/14 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting to customer experience management and meet rapidly changing customer needs and customer expectations during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the distinguished panel featured: Amanda Bopp, VP of Digital Marketing &…

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CMOs and CX Leaders from Ashley Stewart, Google Cloud and More on COVID-19 and the New Reality

On 4/8 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting to manage the customer experience and meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the distinguished panel featured: Patrick Adams, Named as one of  Forbes Top 50…

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