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How Composable CDPs Empower B2B Brands to Achieve Growth

For B2B marketers, it’s a new year with the same story. Customer insights are scattered across departments, and trapped in different marketing systems and tools. Marketers rely on IT and…

2024’s Top Trends from the Gartner Voice of the Customer Report

Choosing the right technology solution means understanding the real, authentic experiences of your peers. With the Gartner Voice of the Customer report, brands can do just that. The Gartner Voice…

CDP Integration: How CDPs Went From Data Repository to Integration Environment

CDP integration is one of the most important criteria in your selection process. And in general, integrations have the power to make or break your stack. In fact, customer data…

Recipe to Deploy an AI Use Case: The IDEAL Framework

Momentum behind Artificial Intelligence (AI) and Generative AI has gone from hype to massive heights – and it’s only getting started. Surveys and reports show the intent of enterprises to…

Discover the New 2024 Gartner Magic Quadrant CDP Report

Are you evaluating customer data platforms (CDPs) for your organization? The Gartner® Magic Quadrant™ CDP report provides critical insights into top vendors, differentiating leaders from niche players in the market….

24 Questions to Ask Your CDP Provider in 2024

If the Gartner® Magic Quadrant™ for CDPs tells us anything, it’s that the CDP market has officially arrived. The category has evolved from a nice-to-have to a need-to-have in every…

How Brightspeed’s Marketers Move Ultrafast With a Composable CDP

Brightspeed moves fast. From launching their first marketing message together in a conference room in 2022 to today, Brightspeed turned their business into the fifth largest Telecommunications Provider in the…

Embracing the Third Modern Revolution: How AI and GenAI Will Change the Customer Experience and How ActionIQ Is Supporting It

Back in the early aughts, the world changed forever when digital life exploded online with Web 2.0. The internet became interactive and dynamic – with community and connectivity emerging online…

CDP Data Management

Creating impactful customer experiences (CX) that drive business value relies on harnessing the power of customer data – but data management can be strenuous. Bridging the gap between raw customer…

Your LLM Performance Will Give What it Gets: Feed Your LLM Diverse Data and Metadata

Heading into 2024 the hype generated by the launch of ChatGPT has not deflated. If you’ve ventured into Generative AI and their Large Language Models (LLMs), there’s no doubt that…

It’s easy to get caught up in the details wrapping up the year – getting sales in before the end of the year, putting the final touches on our campaign…

poc cdp

A Customer Data Platform (CDP) is a big commitment — we get it. It’s a commitment for your entire team. Your data and technology teams need to make sure that…