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Reduce customer data platform costs - here's how

Ever taken a drive cross-country? A good old-fashioned map is all you need to reach your destination. But odds are you’re interested in more than just getting from point A…

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Imagine you’re planning a vacation. You start packing all the items you’ll need based on your destination — clothes, toiletries, travel documents. With some careful planning and a little bit…

A marketing stack—also known as a marketing technology stack, or martech stack—is the set of technology marketing professionals use to manage, execute, measure, and improve their marketing efforts.  Unlike enterprise…

  I’ve seen the progression of big data over time, with each wave advancing further up the beach, turning into an eventual flood of raw information. While there have been…

Henry Ford’s digital marketing strategies were terrible. The man had no presence on Facebook, literally zero people opened a marketing email from him, and I’m pretty sure he never even…