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Every day hundreds of millions of actions occur on our clients’ websites. New users sign up, browse pages, send emails, and place orders. These actions generate the raw data our clients need to piece together relevant and personalized campaigns. To make this happen we need to replicate our clients’ data into our platform. This isn’t…

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In 1947, Thor Heyerdahl sailed from Peru to Tahiti on a balsa raft called the Kon-Tiki to give credence to the theory that Polynesia was populated by peoples of South America, and not Asia. They sailed 4300 miles across the Pacific Ocean, faced nasty storms and many deadly threats. Yet, surprisingly, the point at which…

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