Skip to content

To be honest, when the term Big Data was first coined in 2000 – and then found its way onto the main stage about a decade or so ago, I wasn’t a fan. I’m still not. Not that Big Data isn’t important, because it is. It’s just that the term meant everything and nothing all…

Read More

I read the other day that “Data is like water” and thought what a great analogy.  Most living things cannot live without water very long. Thank goodness, for most of us, water is abundant.  It falls from the sky. If not treated right, water can get contaminated, and harm those who consume it. I concluded…

Read More

It’s one of the most common, time-consuming, and wasteful problems a marketing organization can face. And it’s not just the challenges with click-through or open rates. It’s actually “data logistics” or ETL. First some background: ETL is an acronym and stands for “extract, transform, load.” It’s the core database functions to move data from one…

Read More

Eleanor Roosevelt once said, “The future belongs to those who know the beauty of their data.” We are taught that Eleanor Roosevelt was a feminist, but so few know that she was a futurist, having completed an advanced degree in mathematics.   She also said, “Great minds discuss analysis; average minds discuss data; small minds…

Read More

When thinking about the critical dimensions of marketing technology, an effective marketer has three levers: Scale of the data Complexity of the data Speed at which the data can be evaluated For the last 20 years, the marketing technology (or MarTech) space has lagged behind advertising technology (AdTech) and financial technology (FinTech) in being able…

Read More

Failure is okay. I suggest failure all the time. But let me be more specific. I believe in taking on multiple ideas and executing them quickly. Not only does it allow you to understand quickly if your idea is a good one; but it also allows you to fail — and that’s okay. In today’s…

Read More

Every day hundreds of millions of actions occur on our clients’ websites. New users sign up, browse pages, send emails, and place orders. These actions generate the raw data our clients need to piece together relevant and personalized campaigns. To make this happen we need to replicate our clients’ data into our platform. This isn’t…

Read More

In 1947, Thor Heyerdahl sailed from Peru to Tahiti on a balsa raft called the Kon-Tiki to give credence to the theory that Polynesia was populated by peoples of South America, and not Asia. They sailed 4300 miles across the Pacific Ocean, faced nasty storms and many deadly threats. Yet, surprisingly, the point at which…

Read More
Scroll To Top