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Making Loyalty Matter in the Age of the Fickle Consumer

Consumers are in control.  Empowered by mobile and digital freedom, they can product hunt and price shop without barriers.   With the swipe of a thumb they can leave your online store and buy from a competitor. Forrester calls this new era the “Age of the Consumer” and urges companies to become “customer-obsessed” to regain…

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Customer Loyalty in Six Simple Steps

Six steps to enhance your customer loyalty and retention program

Customer Loyalty and Retention in Six Simple Steps Creating a robust loyalty and retention program from scratch can seem like a gargantuan task. As you might have heard it costs five times more to acquire new customers than it does to retain current customers. Wrestling data, compiling rewards and following customer, behavior can be so daunting that…

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Five Tips for True Customer Loyalty

You can’t buy true customer loyalty, but that hasn’t stopped brands from trying. An endless stream of punch cards, discounts and perks bombard today’s digital customer. How do you move loyalty away from its transactional past and into an authentic customer relationship future? It’s a process that takes a lot of hard work, but today’s…

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