CDP Technologies
Has the power ever gone out in your home? Sitting in the dark is no fun, but losing all the food in your refrigerator is even worse. Your big dinner…
The death of third-party cookies has been delayed, but we’re still marching toward a privacy-first future. And the first step you should take is sunsetting your data management platform (DMP)….
Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off and a $10M Powerball jackpot. It feels good to win no matter what the payout…
Ever taken a drive cross-country? A good old-fashioned map is all you need to reach your destination. But odds are you’re interested in more than just getting from point A…
Imagine you’re eating out at a new restaurant. Your waiter seems to know what you want even before you do. They take your order, bring your food and leave your…
Imagine you’re planning a vacation. You start packing all the items you’ll need based on your destination — clothes, toiletries, travel documents. With some careful planning and a little bit…
To understand what tag management is, we first need to define “tag.” A tag is an invisible piece of digital information — usually JavaScript code or a single-pixel image —…
The Performance Marketing Association defines performance marketing as “online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, such as a…
The “RFM” in RFM analysis stands for recency, frequency and monetary value. RFM analysis is a way to use data based on existing customer behavior to predict how a new…
A human-first mobile experience turns traditional marketing processes on its head. Instead of designing apps and other experiences around the messages marketers want to push, human-first experiences are architected from…
A customer intelligence platform collects customer data from a range of relevant data sources, and unifies that data to make it analysis-ready. The platform then applies sophisticated analytics, using AI/ML…
Adobe teases a compelling vision at Adobe Summit 2021 for customer experience management (CXM), but analysts and customers don’t believe it’s ready for primetime. Let’s begin by giving Adobe credit…