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To meet the modern consumer’s high expectations for an excellent customer experience, many brands have come to realize they need to improve their ability to: Deeply understand their customers Identify…

As CTO of The New York Times, Nick Rockwell was charged with modernizing the legendary media company’s data infrastructure, and supporting a company-wide transformation aimed at putting the reader at…

Buy vs Build Customer Data Platform

A Customer Data Platform (CDP) has become an essential capability for organizations to manage data and enhance their customer-centric strategy. The need for marketers to connect customer data and activate…

Complete Martech Evaluation Guide for Customer Data Platforms with ActionIQ

Here’s What You’ll Learn: Why choosing the right martech stack is critical for supporting your personalization strategy How to evaluate a CDP based on its ability to unify your data,…

Whats the Difference between a CDP and CRM

It’s estimated that the average consumer receives upwards of 4,000 marketing messages a day. In such an environment, the modern marketer must cut through all that noise by personalizing customer…

Hot Take: Salesforce's Evergage Acquisition

Another week, another acquisition in the CDP space—does this sound familiar?

How Acquia’s Acquisition of AgilOne Fits into the Future of CDPs

What does the acquisition mean? Another week, another acquisition in the CDP space. This time it’s AgilOne, which was acquired by Acquia, a company providing enterprise services and support around…

Salesforce CDP

With the rise in machine learning and advancements in marketing technology, it’s no surprise that more and more companies want to enter the CDP market. During Dreamforce 2019 Salesforce announced…

Five Questions to Ask Salesforce as They Reveal a CDP Offering at Dreamforce 19

When Salesforce kicks off its annual Dreamforce conference on November 19, you can expect to hear lots of publicity about its plans for a customer data platform (CDP). After all,…

Six Principles to Anchor Your Martech Stack Strategy

There’s No Such Thing As A Perfect Martech Stack Across All Brands, But… There is a perfect Martech stack for your organization alone. More specifically, your organization’s marketing maturity, technical…

Constructing a CDP RFP

Marketers in charge of establishing a single view of their customers face a daunting task. They’re bombarded by vendors in an unregulated Customer Data Platform marketplace including tried-and-true offerings and…

Adobe & Salesforce join the CDP Club

3 Questions Every Brand Should Before They Consider Leveraging a Marketing Cloud as their CDP The Customer Data Platform market continues to evolve with CDP Marketing Cloud claims from both…