CDP Technologies
Welcome to episode 1 of Martech Mastery: CDP 101. This new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. “What is the Salesforce Marketing Cloud CDP?” is part 2 in a series of blog…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 1 in a series of blog posts exploring different types of CDP…
COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers…
You may have heard the sky is falling. With the impending deprecation of third-party cookies and other changes to anonymous identifiers, it’s time to prioritize your first-party data strategy. Hyperbole…
What are the benefits of customer data management for a marketer? It depends on your approach. Collecting and organizing your customer data is essential to extracting valuable insights and informing…
Today’s innovations have a way of becoming tomorrow’s expectations — and personalized customer experiences are no different. Enter CDP personalization for higher customer retention and increased acquisition rates. There was…
New customer acquisition has long been marketers’ bread and butter, but marketing professionals with their eyes on the ROI prize know customer loyalty and retention are just as important. Customer…
Has the power ever gone out in your home? Sitting in the dark is no fun, but losing all the food in your refrigerator is even worse. Your big dinner…
The death of third-party cookies has been delayed, but we’re still marching toward a privacy-first future. And the first step you should take is sunsetting your data management platform (DMP)….
Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off and a $10M Powerball jackpot. It feels good to win no matter what the payout…
Ever taken a drive cross-country? A good old-fashioned map is all you need to reach your destination. But odds are you’re interested in more than just getting from point A…