AIQ Team
What is One to One Marketing?
Nearly 30 years ago, Don Peppers and Martha Rogers published one of the most important business books ever written: “The One to One Future: Building Relationships One Customer at a Time.” Peppers & Rogers predicted a future where brands would use one to one marketing to personalize customer communications and interactions at scale. Their predictions…
Read MoreOur $100M Series C Extension: Why it Happened, What it Means
We are excited to announce a fresh funding infusion, in the form of a $100M Series C extension, barely a year after our initial Series C closing. The extension was led by our existing investors who, having been with us for a long time, clearly see how we have taken the lead position in the…
Read MoreActionIQ Raises $32M to Compete with Adobe and Salesforce on Customer Data
ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, today announced it has raised a $32M series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75M to compete with…
Read MoreWhy I Joined ActionIQ and Why Trusted Advice Remains My #1 Goal
First, I want to briefly thank my leaders at ActionIQ for offering me this amazing opportunity. Joining ActionIQ presents two exciting opportunities: the opportunity to help organizations create informed marketing technology strategies during today’s critical era of digital transformation, and… the opportunity to join a vendor in a must-have technology category with the underpinnings of…
Read MoreAndreessen Horowitz: ActionIQ
Martin Casado, general partner at Andreessen Horowitz was enrolled at Stanford’s Computer Science PhD program with Tasso Argyros. Throughout the years they have remained in contact. In Casado’s blog he outlines why Andreessen Horowitz is making in an investment in ActionIQ. Casado notes in his post that under the guidance of Tasso and Nitay, ActionIQ…
Read MoreSequoia Bets on ActionIQ for Marketers
Source (paywall): WSJ – Sequoia Bets on ActionIQ for Marketers’ Data Management Platform As part of our ActionIQ “reveal” that started last October, we are happy to announce that Sequoia has led both our seed round and our Series A. FirstMark Capital, along with our seed round investors, also participated in the Series A. WSJ’s…
Read MoreActionIQ Merges Customer Data Without Reformatting
This article originally appeared at the Customer Experience Matrix by David Raab. “One of the fascinating things about the Customer Data Platform Institute is how developers from different backgrounds have converged on similar solutions. The leaders of ActionIQ, for example, are big data experts: Tasso Argyros founded Aster Data, which was later purchased by Teradata,…
Read More5 Reasons Why New York Beats the Valley for Enterprise Software
I was recently interviewed for an article about New York’s startup scene and how entrepreneurs like myself are coming to Manhattan while raising money from Bay Area investors. As part of the interview I was asked why I left Silicon Valley to start my second company, ActionIQ, in New York. After all the Valley seems…
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