AI & Predictive Analytics
Customer Data Platform vs. Data Warehouse: What You Need to Know
Customer data platform vs. data warehouse: Who wins? It’s an old debate that’s become new again – and it misses the point of these technologies. If you’ve been following the news in recent months, it may seem like data warehouses — often called enterprise data warehouses (EDW) — are somehow new. This is because industry…
Read MoreFrom Data Analytics to Machine Learning: How to Master Your Analytical Maturity
“Why is data analysis important?” isn’t a question you’re likely to hear from the c-suite anytime soon. More than 40% of brands say they plan to increase their data-driven marketing budgets and 64% of executives strongly agree that data-driven marketing is essential. But you may be surprised by how many business leaders struggle to define…
Read MoreAI in Digital Marketing: How a CDP Unlocks Potential
It is undisputed that, done right, AI in digital marketing can unlock enormous value for organizations. “Marketing leaders who stay focused on AI’s long-term transformational effect on marketing will gain sustainable competitive advantage,” writes Gartner. As a result, the promise of artificial intelligence (AI) technologies in online marketing has led to massive investment by everyone…
Read MoreAI for Marketing: Myth vs. Reality
Behavioral Data Broke Marketing Before digital, marketing was pretty straightforward. Marketers used customer profiles—derived from transaction and demographic data—to segment and run campaigns across a limited number of channels (primarily direct mail and email). But as consumers moved increasingly online and organizations updated their technology to track behaviors across web, email, mobile apps, and more,…
Read More