AI & Predictive Analytics
From Data Analytics to Machine Learning: How to Master Your Analytical Maturity
“Why is data analysis important?” isn’t a question you’re likely to hear from the c-suite anytime soon. More than 40% of brands say they plan to increase their data-driven marketing budgets and 64% of executives strongly agree that data-driven marketing is essential. But you may be surprised by how many business leaders struggle to define…
Read MoreAI in Digital Marketing: How a CDP Unlocks Potential
It is undisputed that, done right, artificial intelligence (AI) technologies can unlock enormous value for marketing organizations. “Marketing leaders who stay focused on AI’s long-term transformational effect on marketing will gain sustainable competitive advantage,” writes Gartner. As a result, the promise of AI in digital marketing has led to massive investment by everyone from small…
Read MoreAI for Marketing: Myth vs. Reality
Behavioral Data Broke Marketing Before digital, marketing was pretty straightforward. Marketers used customer profiles—derived from transaction and demographic data—to segment and run campaigns across a limited number of channels (primarily direct mail and email). But as consumers moved increasingly online and organizations updated their technology to track behaviors across web, email, mobile apps, and more,…
Read MoreFoggy Conditions: Three Reasons Out-of-the-Box Artificial Intelligence (AI) For Marketers Falls Short
To unlock value hidden in customer data, brands have been adopting Artificial Intelligence (AI) solutions at a breakneck pace. However, if your brand is relying on out-of-the-box algorithms, you may be missing out on the true value of AI—i.e. the hidden insights that only your own unique data of your unique set of customers base…
Read MoreFour Steps To Keep Data Scientists In Their Happy Place
Data scientists love the analytical work of building and testing new algorithms. Data wrangling—the work of hunting for, validating, connecting, and combining data sets—not so much. In a new article published by Forbes Tech Council, ActionIQ’s co-founder and CIO Nitay Joffe writes about his experience as a software engineer at Facebook, where faced exactly this…
Read MoreNo Black Boxes
Last week we published our second chapter in our blog post series on an Enterprise Customer Data Platform. The second chapter was on Freedom & Flexibility. In this chapter we talked about ensuring marketing gets access to the data needed to make decisions and change course on the fly. The first chapter was on…
Read MoreGive ‘Em a Break: Let Marketing Analysts Do Their “Real” Job
Despite the fact that the enterprise is looking to grow their analytics ranks, finding and retaining world-class analytical talent is becoming a very hard task. This means more work falls in the laps of companies’ existing analysts, making their life hectic and—sometimes—miserable. This is a potentially deadly problem from organizations trying to compete in a…
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