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Customer Data Platform vs. Data Warehouse: What You Need to Know

Customer Data Platform vs. Data Warehouse - What You Need to Know

Customer data platform vs. data warehouse: Who wins? It’s an old debate that’s become new again – and it misses the point of these technologies. If you’ve been following the news in recent months, it may seem like data warehouses — often called enterprise data warehouses (EDW) — are somehow new. This is because industry…

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AI in Digital Marketing: How a CDP Unlocks Potential

AI in Digital Marketing: How a CDP Unlocks Potential

It is undisputed that, done right, AI in digital marketing can unlock enormous value for organizations. “Marketing leaders who stay focused on AI’s long-term transformational effect on marketing will gain sustainable competitive advantage,” writes Gartner.  As a result, the promise of artificial intelligence (AI) technologies in online marketing has led to massive investment by everyone…

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AI for Marketing: Myth vs. Reality

AI for Marketing: Myth vs. Reality

Behavioral Data Broke Marketing Before digital, marketing was pretty straightforward. Marketers used customer profiles—derived from transaction and demographic data—to segment and run campaigns across a limited number of channels (primarily direct mail and email). But as consumers moved increasingly online and organizations updated their technology to track behaviors across web, email, mobile apps, and more,…

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